Want to ensure the long-term viability of your e-zine? Here's how to avoid becoming a commodity by standing out from the rest and offering more, not l...
View articleThe two firms reprise their joint marketing efforts with a deal to add branded banking and securities centers to SuperTarget stores. Read More...
View articleCompanies like Winstar Interactive and Phase2Media are finding clients among the dissatisfied publishers of bigger ad networks. Read More...
View articleRound One was 1,000 jobs. Round Two was 800. Round Three canned another 550 jobs. Will the Internet consultant have a Round Four? Read More...
View articlePay-for-performance player ValueClick names new advertisers, and Mighty Seven scores a new CIO. Read More...
View articleWith eMarketer estimating the spending on e-mail marketing at $4.6 billion by 2003, Jupiter sees a golden opportunity for mail providers such as ISPs ...
View articleInternet users should be, at least passively, familiar with digital wallets. What with big players like Yahoo! and AOL touting branded versions within...
View articleAs companies begin to see Internet advertising and promotions as part of the bigger marketing picture, traditional US companies will spend $63 billion...
View articleYou don't need a big budget to market effectively with email. Take Brownfields.com. This one-man operation launched a creative campaign with a strong ...
View articleThe year doesn't quite feel over till the Super Bowl takes place. Fans yelling encouragement! Players celebrating touchdowns! Dot-coms blowing money o...
View articleAlthough the US has seen the Internet reach gender parity and extend to lower demographics, the worldwide picture remains quite different, according t...
View articleThe worldwide demand for analytical applications is being led by CRM initiatives, a market that will record revenues upwards of $2 billion by 2004, ac...
View articleDecember of 2000 was the best month to date for Internet advertising in terms of the number of impressions, according to AdRelevance. Meanwhile, marke...
View articleIt's not too late for the SEO industry to turn back from the chaotic path it's on. Standards may not lead us to SEO nirvana, but they would bring some...
View articleThe 2000 holiday season was characterized by greater spending, higher levels of satisfaction, but also considerable latent demand and continuing purch...
View articlePart of Groucho's appeal -- and Henny Youngman's ("Take my wife, please") -- is that he uses ambiguity humorously ("Outside of a dog, a book is man's ...
View articleIf you've ever seen Abbott and Costello's "Who's on First?" you know that even familiar words can lead to miscommunication. This is funny in a comic r...
View articleCustomer-acquisition costs are high, so advertisers are demanding more from advertising creative. A recent trend is to incorporate customer relationsh...
View articleSo what if the economic skies are not as bright as they once seemed... and so what if one of the first line items to be cut in tough times is the mark...
View articleCMGion's ad server AdForce will offer rich media interstitial ads to clients through the deal. Read More...
View articleThe Redmond giant aims at Sun, IBM and Oracle with a $200 million ad campaign. Read More...
View articleAn e-CRM solution -- should your company invest in one? If so, how should it be implemented? Philip lays out the pros and cons of the most popular dep...
View articleWith a growth rate of more than 230 percent, the year 2000 was a watershed period for residential high-speed Internet access in the US, according to r...
View articleWhen the markets went bad, Internet financial sites started to pick up the smell. Research by cPulse and Gomez found that investors have taken their f...
View articleNapster was the media's darling in 2000, thanks to high- profile legal challenges and a staggering number of traded files. Here's today's ever-growing...
View articleDespite a last-minute announcement Friday, the company failed to meet listing requirements. Read More...
View articleWhen setting branding objectives, the consideration level of the product you are advertising is key. Ask yourself if the consideration level is high o...
View articleAnother thinning of ranks occurs at the San Francisco I-shop as it aims for profitability. Read More...
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