Last year, usability testing was a tough sell. Web development is almost always done under ridiculous time constraints, and usability was seen as an a...
View articleTesting multiple variables within a single email campaign can be tricky. One way to do it is with the all-important and extremely valuable "panel test...
View articleOne of the people behind Pets.com's praised sock-puppet TV campaignhas left the e-tailer. Read More...
View articleIf you were a wireless Internet conference groupie, you'd undoubtedly know that there are two things every wireless wannabe is sticking in her next pr...
View articleSelling into online marketplaces Internet auctions, exchanges, and eventually Net markets will be inevitable for more than 2 million businesses worldw...
View articleAdopt a fresh, savvy approach when targeting the younger generationonline. Read More...
View articleWhen Richard wrote about promotional strategies for small business, many of you asked why he didn't talk about search engine marketing firms. Richard ...
View articleDid you know that more than 600 million people are projected to have mobile or cell phones within three years? Most will have WAP (wireless applicatio...
View articleB2BWorks beefs up its network with the addition of a variety of tradepublications. Read More...
View articleAquent talent agency teamed with ad agency Passaic Parc to create a multimedia marketing campaign geared toward some of the most web-savvy people arou...
View articleMost interactive agencies have traffic coordinators to handle the flow of creative and insertion orders. You know, the weary-looking folks who come in...
View articleRich Media Canada was launched in Toronto with a crowd of about 350 people in attendance. Bill gives us a report on the progress of rich media in Cana...
View articleWe've got projections of 10,000 digital marketplaces or trading exchanges by 2003. And it's been said "If your company is not building or planning to ...
View articleMost marketing professionals agree that the key to successful advertising in any medium is the ability to deliver a clear, innovative message to a hig...
View articleWhether you're new economy or old, one of the staples of doing business is still the trade show. Going to a trade show allows you to see the latest an...
View articleYour new client is anxious to start seeing results that are directionally indicative of being on the path to profitability. The client wants to beat i...
View articleReferrer logs can be one of a web marketer's most useful weapons. Mike explains the referrer log itself, highlights its contents, and shares three way...
View articleKim is a testing junkie. Email tests, that is. Those helpful little cells of knowledge in which you split this, segment that, add this, take out that....
View articleToysrus.com picks an ally for the all-important holiday shoppingseason. Read More...
View articleYour company is spending big dollars on media buys as well as on online and offline public relations to make the world aware of what your organization...
View articleIt seems the Next Big Thing is wireless. Or is it broadband? From our cellular phones to text-only Agent 007-like devices, the hippest geeks are roami...
View articleTwo market research firms team to serve some of the world's biggestadvertisers as they go online. Read More...
View articleIt may be tanning season and summer-book-selection time for "Princess Barbie PR AEs," but earnest public relations personnel, especially those charged...
View articleAndy was lounging poolside at the health club when the gal next to him asked that question that we all get: "So what is it that you do? Are you into c...
View articleCanadians are more than willing to shop online, but aside from privacy and security concerns, there is a lack of Canadian sites from which to buy, mea...
View articleThe newest buzzword to hit email marketing these days has to be "viral." Everyone wants his or her marketing message to be viral, have a viral aspect,...
View articleOgilvy & Mather's interactive arm cements its position in Asia. Read More...
View articleAnother player joins the group of companies that aim to take adbuying and selling online. Read More...
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