The bulk of online media inventory is boring! Media plan after media plan, buy after buy, on site after site, the same drab inventory is up for sale. ...
View articleIf you look at the top sites and surfing patterns for countries such as Australia, Ireland and New Zealand, you see an Internet culture quite similar ...
View articleEngage will acquire MediaBridge Technologies Inc. for $268 million in stock. Read More...
View articleMonster.com will acquire e-recruiting Application Service Provider Simpatix Inc. Read More...
View articleTraffic analysis metrics used to be pretty simple. We looked at things like how many times a page was viewed, or how many unique hosts (individual com...
View articleE-mail marketing isn't the only direct response Internet playgetting attention from investors. Read More...
View articleClients always ask "How do I make sure I get to the top of a results list on the search engines?" Over the last few years, marketing mavens and IT pro...
View articleNet Nanny picks a partner in its plan to create a family destination. Read More...
View articleE-mail publishing firm InfoBeat makes a purchase aimed at creatingmore valuable offerings for marketers. Read More...
View articleBuyers are not as loyal as they used to be in the past. Where loyalty does exist, it's frequently connected to service and support rather than to the ...
View articleFirst came the TV, then video games, then the Internet, which has changed the way we use them all. TV viewers want more interactivity in their program...
View articleNow that advertisers have their own ad management systems, publishers need to prepare for the extra work that will result from tracking performance on...
View articleBlueStreak.com introduces cookie-free ad targeting to complement itsrich media advertising products. Read More...
View articleAn organization arises to address the tough issues facing theburgeoning business of streaming media advertising. Read More...
View articleThere are places out there that will list you if you're willing to pay. Not only that, some traffic agencies are using third-party, pay-per-click traf...
View articlePR used to be the clown prince of business. Now it's a technically efficient profession, marching suit to suit with advertising, research, media and t...
View articleIn the start-up madhouse that is Silicon Valley, some 3,000 or more newly formed companies all want the same thing-to have the best public relations a...
View articleWhile wireless ad standards organizations deliberate and Internet adcompanies build wireless strategies and technologies, a handful of contentcompanie...
View articleA lot has been said about how the Internet is turning many industries on their heads and putting consumers in control of relationships. But this hasn'...
View articleWhat does it say when you've been selected to serve advertising at a sitevisited by advertisers, marketers, and media companies? Read More...
View articleDid anyone ever witness the death of a dot-com? As you can imagine, it isn't pretty. So what can go wrong? Rob shares this story and gives us lessons ...
View articleE-mail marketer ClickAction and MediaPlex Inc. on Thursday forged an alliance to combine theirtechnologies, and deliver targeted opt-in e-mail ads tha...
View articleIn a move to increase customer loyalty and extend its brand reach, Ask Jeeves Inc. on Thursday announced aseries of children's books, whose content is...
View articleIn an effort to get its content in front of more eyeballs, productinformation and advice site Productopia.com struck a deal with Yahoo! on Thursday,wh...
View articleNeither public nor much about relations, public relations was always a misleading term to describe what actually takes place in PR agencies and corpor...
View articleEvery week we're deluged with Internet-related press releases in the U.S. Last week this "news" included crucial information that one company was "ple...
View articleAfter generating leads through the web and email, how do you go about closing the sale? Many times it comes down to making a presentation to an indivi...
View articleConvenience. That's what the Internet is all about, especially email. We can get stock quotes, time-sensitive e-newsletters, updates, business alerts ...
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