Surveys are everywhere on the web. Fact is, however, many surveys on the web are lousy. From the respondent's point of view, they can be annoying, cum...
View articleOne of the popular topics of traditional media these days is the onslaught of dot-com ads during the Super Bowl. As the story goes, it is the big chan...
View articleYou want to look at the numbers before signing over your estate to the cult of one-to-one personalization. Only a handful of case studies on the topic...
View articleAd network Real Mediaon Thursdaymade a strategic investment in MediaFusion, an Australian ad rep firm,expanding its presence in the Asia-Pacific regio...
View articleHere we are, safely landed in the new millennium, but have we retired those worn-out 20th-century atoms-and-ink PR tactics? Len doesn't think so. Don'...
View articleA survey of financial Web site users has found Canadian investors are changing their financial habits as a result of access to online investment infor...
View articleOnline closeout retailer redtagoutlet.com on Wednesday strucka deal with ValueVision to co-produce programming forthe channel, which is soon to be re-...
View articleAdvertising firm 24/7 Media onWednesday said it's selling around 150,000 shares of its holdings in chinadotcom Corp., realizing a $11 million gain, am...
View articleSean had a hard time fighting his way to the office through a 12-inch "dusting" o' the white stuff, so he spewed out another top-ten list covering his...
View articleWhen David heard Levi Strauss was abandoning the Internet as a distribution outlet, he thought it was a mistake. Sales were above predictions, yet Lev...
View articleBaby boomer-focused site MyPrimeTime.com on Tuesday said ithad chosen Age Wave IMPACT, anagency specializing in marketing to older Americans, as its a...
View articleA study by Cyber Dialogue on the return on investment from Internet pharmaceutical ads found online ads are more effective and give more bang for the ...
View articleThe direct marketing experts at the "Billion Dollar Internet Strategy Setting Super Summit" knocked Dana on his tokhes last week. Martin Chenard of Ad...
View articleJim received email after email in response to last week's piece, "Attention Sales Staff! Please Read This Before You Call." In fact, he got more respo...
View articleIn examining your sales process, if you find that your Internet ad sales team closes essentially every account they go after, be worried. It means the...
View articleDana spent the weekend at an airport hotelin Los Angeles, trying to help 300 business people get their arms around this thing called the Internet. Att...
View articleChristian portal iBelieve.com onMonday launched a $10 million nationwide advertising campaign, with buys onboth Christian-oriented and mass media. Rea...
View articleSales of personal digital devices, PDAs, MP3 players, and smartphones, passed $7 billion in 1999, according to Strategy Analytics, while PC Data found...
View articleOnMoney.com Monday said it is kicking off a $30 million broadcast, print and radioadvertising campaign with a commercial during Super Bowl XXXIV. Read...
View articleInternet ads targeted at getting consumers to request a particular drugwhen at the doctor's office have been stunningly effective compared toother med...
View articleAmerica Online's merger with Time Warner allows each company to get a piece of the Internet future they couldn't get alone. Time Warner brings to the ...
View articleEngage Technologies, CMGI's flagship advertising company, onThursday acquired ad networks Flycast Communications and AdSmart, which are both alsomajor...
View articleFive years ago, when the web was new, the idea of having a credit card number stolen online seemed ludicrous. The real danger, we quickly learned, lur...
View articleTom's not a tremendous fan of media plans that are put together solely on the basis of what syndicated research companies say about sites' demographic...
View articleFinally Nike has done what many observers expected the company to do last year. Nike Retail Services, Inc. introduced Nike iD, an interactive site tha...
View articleWhat happens when worlds collide? Explosions that impact us all. And what's going to be the impact of the collision of the analog and digital worlds? ...
View articleIntranets.com, an idealab!-incubated company that providesfree collaboration sites for businesses, on Tuesdaykicked off a $10 million national adverti...
View articleWhat's FUD, you ask? It's an acronym that describes the strategy some Internet businesses use to build up buzz and cow the competition: Fear, Uncertai...
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