AdRelevance said it has launched a newservice designed to provide Web marketers "with the most complete andaccurate data available" on competitive onl...
View articleWe've been hearing about the upcoming convergence of online and offline commerce. Boundaries between online and offline commerce may blur and fade to ...
View articleThere's this thing that generals do when they send regular folk to war. They encourage the de-personalization of the enemy because it's easier to kill...
View articleInteractive agency AGENCY.COM said it has been chosen byconsumer goods giant Colgate-Palmolive as agency ofrecord for all global interactive activity....
View articleInternet residential mortgage banker AppOnline.com named Benenson and Jansonas its first advertising agency of record. Read More...
View articleBig business still doesn't get the web. But they think they've figured out a way to take it anyway. The word is scale. Scale means a site takes time t...
View articleFew topics can whip a group of public relations professionals into a lather faster than news clips - the regular, systematic collection and analysis o...
View articleIf last year was the year everyone discovered e-commerce, then 1999 is surely gearing up as the year that online customer service takes center stage. ...
View articleAd serving company Real Media, which also runs an Internetadvertising network of 570 (mostly newspaper) Web sites, hired R/GA Interactive to redesign ...
View articleIn the big scheme of Internet things, the PC promises to be akin to Orville and Wilbur Wright's infamous 12 seconds. Brief, but historic. Just as we l...
View articleEisnor Interactive Inc., which bills itselfas an off-line promotion and guerrilla marketing agency for online brands,signed Reebok International Ltd.'...
View articleAd network 24/7 Media Inc. launched a channel forhealth professionals and signed a global Internet advertising agreement withMedical Economics Company...
View articleA pair of surveys on Internet recruiting found that US corporations are making it difficult for prospective employees to apply for jobs online, despit...
View articleRubric Inc.'s eMarketing Automation(eMA) applications were selected by Cisco Systems to automate its corporatemarketing efforts. Read More...
View articleApplication service provider StoragePoint.Com, breaking withstandard Internet practice, said it has eliminated banner advertising fromits free virtual...
View articleFreestyle Interactive has beenchosen as the interactive agency of record for media marketplace Adauction.com. Read More...
View articleGo2Net Inc., a network of technology and community Web sites, signed anetwork-wide advertising agreement with HomeSmart.com, a provider of online real...
View articleThe number of marketing executives who are responsible for formulating and directing e-commerce strategies is on the increase, according to a study by...
View articleEuropean ad network ad pepper media signed an exclusive salesagreement withMicrosoft to provide online advertisingsales representation for its MSN, Ho...
View articleNovo Interactive and The MacManusGroup said they have merged Novo Interactive with MacManus' digital marketingcommunications agency Blue Marble ACG Lt...
View articleDana offered to make Esther Dyson "Queen of the World." No thanks, says Ms. Dyson. Because ICANN is constrained by bylaws, accountability, consensus r...
View articleHave you ever tried to place an order with a salesperson or waiter and found yourself answering the same questions over and over again? This same thin...
View articleJim reminisces the good ol' days. Standardized banners and impressions were the 'atom' of the online ad universe. You counted hits on server logs by h...
View articleBizProLink, a B-to-B e-commercemarketplace featuring professional portal communities, kicked off anadvertising campaign in the online September issue ...
View articleIntranets are increasingly becoming an integral component of an organization's information technology infrastructure, according to a survey by IDC. Re...
View articleAdvertising agency Goodby, Silverstein & Partnersreportedly has been awarded an estimated $30 million account for onlinepharmacy PlanetRx.com. Read Mo...
View articleFine art site Artnet.com signed a placement deal withAmerica Online to promote its art auctions, content, services and resources. Read More...
View articleAdvertising on the Internet generally is narrowly focused on e-commerce, noton building strong off-line brands according to a new industry study. Read...
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