Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy A...
View articleAfter the Twitter redesign concept reports, ClickZ went around the Internet to find the top six Twitter concept suggestions for brands and marketers. ...
View articleClickZ spoke to Mozilla's vice president of Content Services, Darren Herman, after the organization announced it is making a U-turn and will begin to ...
View articleAfter years of declining the use of ads and fighting the very principle, Mozilla has finally given in with its Directory Tiles initiative. Read More...
View articleIsobar U.S. co-CEOs, Geoff Cubitt and Jeff Maling, attempt to predict the biggest trend in marketing for the next 10 years. Read More...
View articlePandora is giving a boost to its discovery experience with a streamlined open music submission process. It's all about user acquisitions, as its ad-ce...
View articleCross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal t...
View articleMedialets, the mobile and tablet ad platform for advertisers and brands, is launching its new ad server for mobile, having already secured the green l...
View articleShocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. Read More...
View articleA look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and w...
View articleThe co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including thei...
View articleAOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes...
View articleDuring last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend con...
View articleMichael Provenzano discusses his trajectory with ClickZ, including how he built Vistar Media and, before that, Invite Media, in this stroll through hi...
View articleJBL is launching a series of sweepstakes on Twitter and it is using the tweets to create unique, personalized, bite-sized soundtracks. Read More...
View articleMRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as...
View articleBrands are turning their focus toward long-term engagement in their upcoming Super Bowl ads. Read More...
View articleFacebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Read More...
View articleTwitter is teaming up with Epsilon for Tailored Audiences and is rolling out its optimized website. Read More...
View articleNBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Read More...
View articleFacebook is starting its first ever operations in New York after purchasing conversation startup, Branch, for a reported $15 million. Read More...
View articleMichael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use da...
View articleFacebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach. Read More...
View articleRevenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter. Read More...
View articleFoursquare just closed a $35 million Series D round to fund the expansion of their ad network. Read More...
View articlePublishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. ...
View articleColumnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's...
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