A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenge...
View articleWhy can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you c...
View articleA look at how many of the traffic and navigation app's features can translate to digital analytics reporting, and how they can help in the marketing e...
View articleIBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...
View articleSmart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The techno...
View articleThe two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. R...
View articlePart three in a series looking at how to measure the return on investment (ROI) of analytics. In some cases it will be possible to measure the outputs...
View articleA visualized list of ideas to persuade marketers to make education a top priority in their organization and suggestions for next steps to take to succ...
View articleHere's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers...
View articleIf we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensu...
View articlePart two in a series exploring how to understand and measure the return on investment in analytics. This week it's time to look at the returns generat...
View articleHow often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or ...
View articleHow do you measure the ROI of analytics? As with all ROI calculations, we need to understand what the investment levels are and then what the returns ...
View articleA look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that. Read Mor...
View articleMany in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could b...
View articleExamples of the meme "What my clients think I do, what my boss thinks I do, what I think I do, what I really do," as adapted for the life of a digital...
View articleIt's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at whi...
View articleRapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and mar...
View articleTo ensure your Universal Analytics setup doesn't get lost in translation, there's a new tool that can be used to double-check your syntax. Read More...
View articleIBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategie...
View articleA review of another major player in the software-as-a-service (SaaS) dashboard space, Klipfolio, which proves to be a helpful, accessible tool set. Re...
View articleThe CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss...
View articleGigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenu...
View articleThere are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Read More...
View articleJust as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing a...
View articleData Privacy Day is the perfect reason to decode the data-driven industry and debunk myths. Read on to learn how... Read More...
View articleBig Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Read More...
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