The AMPT Effect
Media

The AMPT Effect

14y Melinda Krueger

The AMPT Effect

How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise. Read More...

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One in Two U.S. Households Own an Apple Product
Audience

One in Two U.S. Households Own an Apple Product

14y Alastair Stevenson

One in Two U.S. Households Own an Apple Product

More than 55 million homes have a Mac, iPhone, iPad, or iPod. Read More...

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The Merging of Digital and 'Real Life'
Marketing

The Merging of Digital and 'Real Life'

14y Sean Carton

The Merging of Digital and 'Real Life'

Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account pl...

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A Die-Hard Mac and iPhone Evangelist Changes His Tune
Asia

A Die-Hard Mac and iPhone Evangelist Changes His Tune

14y Mandeep Grover

A Die-Hard Mac and iPhone Evangelist Changes His T...

A marketing pro gives five reasons why he's "de-Appling" from the Apple family of products. Read More...

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Apple's Updated iPad Hits Right Notes With Analysts
Media

Apple's Updated iPad Hits Right Notes With Analysts

14y Shaun Nichols

Apple's Updated iPad Hits Right Notes With Analyst...

Company adds Retina display and 4G connectivity to tablet Read More...

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What Does Apple's New iPad Mean for Marketing?
Media

What Does Apple's New iPad Mean for Marketing?

14y Anna Maria Virzi

What Does Apple's New iPad Mean for Marketing?

Digital marketers size up the new device. Read More...

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How Social Principles Can Bring Business Value
Social

How Social Principles Can Bring Business Value

14y Brandon Cheung

How Social Principles Can Bring Business Value

Social media can take on a bigger business role beyond creating marketing buzz. Read More...

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The Other Ecosystem - Life on the Kindle Fire
Media

The Other Ecosystem - Life on the Kindle Fire

14y Andrew Solmssen

The Other Ecosystem - Life on the Kindle Fire

A device review of the Kindle Fire and what it means to marketers and advertisers. Read More...

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Apple, Google and Microsoft Make Mobile Privacy Pledge
Media

Apple, Google and Microsoft Make Mobile Privacy Pledge

14y Rosalie Marshall

Apple, Google and Microsoft Make Mobile Privacy Pl...

Agreement driven forward by the U.S. but will have global impact Read More...

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Innovating the Supply Chain With Social Principles
Asia

Innovating the Supply Chain With Social Principles

14y Brandon Cheung

Innovating the Supply Chain With Social Principles

While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Read More...

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Rediscover Your Company's Narrative With iBooks
Analytics

Rediscover Your Company's Narrative With iBooks

14y Jack Aaronson

Rediscover Your Company's Narrative With iBooks

Four reasons why marketers should try using Apple's iBooks Author app. Read More...

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5 Factors of Mobile Application Success
Media

5 Factors of Mobile Application Success

14y Paul Schoknecht

5 Factors of Mobile Application Success

Ensuring that your application meets more than one of the following factors will stack the odds of your application succeeding. Read More...

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Optimizing Your Local Listing on Apple's Siri
Local

Optimizing Your Local Listing on Apple's Siri

14y Gregg Stewart

Optimizing Your Local Listing on Apple's Siri

Teaching Siri to suggest your business. Read More...

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5 Trends Shaping the Mobile Market
Marketing

5 Trends Shaping the Mobile Market

14y Jeremy Lockhorn

5 Trends Shaping the Mobile Market

Opportunities for marketers to connect with their audiences on mobile devices this year. Read More...

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Year of the What?
Email

Year of the What?

14y Dave Hendricks

Year of the What?

This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience poss...

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8 Obstacles That Ad-Supported E-Publishing Must Overcome
Marketing

8 Obstacles That Ad-Supported E-Publishing Must Overcome

14y Sean Carton

8 Obstacles That Ad-Supported E-Publishing Must Ov...

Publishers, tablet makers must take these steps to win over advertisers. Read More...

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The Future of Digital Messaging
Media

The Future of Digital Messaging

14y Melinda Krueger

The Future of Digital Messaging

Push notifications, QR codes, augmented reality, and good old email. Read More...

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What Will 2012 Bring to TV? The Over The Top Upstarts
Media

What Will 2012 Bring to TV? The Over The Top Upstarts

14y Andrew Solmssen

What Will 2012 Bring to TV? The Over The Top Upsta...

Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Read More...

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Top 20 U.S. Web Properties: Google Surges Past Yahoo
Audience

Top 20 U.S. Web Properties: Google Surges Past Yahoo

14y Anna Maria Virzi

Top 20 U.S. Web Properties: Google Surges Past Yah...

Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Read More...

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7 Ways That Retailers Can Combat 'Scan and Scram'
Marketing

7 Ways That Retailers Can Combat 'Scan and Scram'

14y Will Reese

7 Ways That Retailers Can Combat 'Scan and Scram'

Brick-and-mortar retailers feel under siege by mobile price-checking tools. They shouldn't panic. Read More...

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Jumptap: Android Keeps Lead in Mobile Apps/Web
Audience

Jumptap: Android Keeps Lead in Mobile Apps/Web

14y Susan Kuchinskas

Jumptap: Android Keeps Lead in Mobile Apps/Web

Android now makes up the majority of mobile app requests, accounting for 56 percent in November. Read More...

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Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief
Agency Spotlight

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New...

14y ClickZ News Staff

Execs & Accounts: Wunderman Wins Levi's Digita...

Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Read More...

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Mobile Devices Have Eclipsed the Desktop Experience; Get Over It
Media

Mobile Devices Have Eclipsed the Desktop Experience; Get Over It

14y Andrew Solmssen

Mobile Devices Have Eclipsed the Desktop Experienc...

Devices differentiate themselves in many different ways. Here's how. Read More...

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2011: Best and Worst in Holiday Marketing on YouTube
Marketing

2011: Best and Worst in Holiday Marketing on YouTube

14y Anna Maria Virzi

2011: Best and Worst in Holiday Marketing on YouTu...

Ads for Apple Siri and U.K. retailer John Lewis charm video viewers while FedEx gets trashed for a delivery gone bad. Read More...

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6 Tactics to Create More 'Must-Read' B2B Newsletters
Email

6 Tactics to Create More 'Must-Read' B2B Newsletters

14y Mike Hotz

6 Tactics to Create More 'Must-Read' B2B Newslette...

Make your newsletter more effective by thinking like a B2C marketer: sharpening your focus and creating a reader-centric newsletter. Read More...

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If AOL Is Ford, What's Facebook?
Marketing

If AOL Is Ford, What's Facebook?

14y Team ClickZ

If AOL Is Ford, What's Facebook?

If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Read More...

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It's Like a Big iPad! Look for 2012 to Be the Year of the TV App
Media

It's Like a Big iPad! Look for 2012 to Be the Year of the TV App

14y Andrew Solmssen

It's Like a Big iPad! Look for 2012 to Be the Year...

What's the opportunity in TV apps for marketers? Part one in a two-part series. Read More...

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