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View articleAs we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable techno...
View articleTwo companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive...
View articleWhen it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad yo...
View articleThese tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolste...
View articleThe Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Re...
View articleShoppers are moving to the mobile space, so here are six tips for delivering mobile shopping experiences that will lead to conversions. Read More...
View articleGetting customers to your website is one thing, but converting their clicks to purchases is quite another. Read More...
View articleIt's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Read More...
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View articleIn the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Read More...
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View articleAs marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Read More...
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View articleChina's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....
View articleHow effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Read More...
View articleWhat do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Read More...
View articleThere is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know wh...
View articleFacebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilitie...
View articleBrands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Read More...
View articleAfter taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel spa...
View articleThe next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Read More...
View articleIs this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Read More...
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View articleAs connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Read More...
View articleIn part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Read More...
View articleWhat's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Read More...
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