How do you use personas to target visitors to tens or hundreds of Web sites? This is where behavioral marketing can help. Read More...
View articleEmployee retention is a challenge in digital advertising. What are you doing to keep your best people dedicated and loyal? Read More...
View articleWhile you can't always get what you want, your chances improve if you can clearly articulate what you want and what you don't. Read More...
View articleWhat behavioral cues should you look for in order to meet future needs of your prospects and customers? Read More...
View articleA semi-anthropologic journey examining ad networks, behavioral targeting, and optimization. Read More...
View articleQ&A: Michael Katz, president of InterCLICK, discusses his ad network that offers transparency in a marketplace dominated by blind networks. Read More...
View articleAd exchanges offer an easy solution to both buyers and sellers of ad space. Read More...
View articleA look at different types of behavioral targeting offerings and how they're used. Read More...
View articleThe early stages of targeted advertising, from basic Web site marketing through contextual display advertising. Read More...
View articleNow that you've written a media objective and media strategy, it's time to get into the nitty-gritty: media tactics. Read More...
View articleWhen running multiple ad networks concurrently, either as a test or part of a large campaign, it's important to understand how their targeting strateg...
View articleWill principles embraced by the Interactive Advertising Bureau and other industry stave off more stringent oversight of behavioral marketing? Read Mor...
View articleIt stands to reason that an industry adept at sorting through data and analyzing Web content in real-time would find a way to optimize online display ...
View articleThere is a strong temptation to write your strategy as part of your objective. Don't do it. Read More...
View articleThere's no point in fighting tools; you have to learn to use them. A behavioral marketing case study for display advertising. Read More...
View articleUsing reach and frequency to getting a message out to an audience is a nonstarter today. HabitatUK learned the hard way on Twitter. Read More...
View articleTranslating what behavioral marketing vendors say and what they really mean. Read More...
View articleEvery year, 37 cents of every marketing dollar in North America is spent reaching the wrong consumers. Read More...
View articleWhy is it so difficult to figure out the differences among behavioral marketing vendors? Let's start by dissecting the vendors' Web sites. Read More...
View articleMore advertisers are jumping on the behavioral targeting bandwagon. How one vendor may be able to help. Read More...
View articleTechnology vendors are refining their behavioral marketing offerings, aiming to give more control to both marketers and consumers. Read More...
View articleRevenue Science changes its name, raising the question: will its services change? Read More...
View articleChoosing the right behavioral targeting partner can be tough. Try choosing one based whether it can implement the scientific method to run your progra...
View articleClick fraud is at an all-time high. Three tips for spotting it in your ads. Read More...
View articleMoving from hindsight to foresight when optimizing online ad campaigns. Read More...
View articleGoogle jumps into behavioral marketing, tailoring ads that consumers receive based on recent surfing behaviors. Read More...
View articleBehavioral advertising offers a wider range of visitor actions to watch, helping to expand the definition of conversion. Read More...
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