There is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Read More...
View articleThe first phase of its analytics hub is scheduled to complete by July. Read More...
View articleIt's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world sett...
View articleIt's time to understand how the various data are going to help support your various marketing objectives. Read More...
View articleWhen it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Read More...
View articleHavas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengt...
View articleAn entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Read More...
View articleFrom social media tools, event organizers can work with a level of business intelligence that hasn't been possible before. Read More...
View articleConsider this approach to tie your digital data to sales. Read More...
View articleVisualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Read More...
View articleAT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad ...
View articleThe expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub ...
View articleData is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will c...
View articleA deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Read More...
View articleDeconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really goi...
View articleLet's start by exploring what big data is used for in marketing. Read More...
View articleBloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Read Mo...
View articleIs predictive analytics about to fundamentally change how we market? Read More...
View articleMore and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or ...
View articleWith the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time m...
View articleIf you listen properly, your data will tell you vital information about your customers and clients. Read More...
View articleDon't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Read More...
View articleCreate a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Read More...
View articleWhat makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Read More...
View articleFor about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your ca...
View articleStart tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, a...
View articleBig data in social marketing is misplaced. Here's why. Read More...
View article