In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your s...
View articleBefore exploring big data, there are far more fundamental foundational steps to take. Read More...
View articleLet's get one thing straight - big data isn't the answer. Read More...
View articleWhat are some of the biggest challenges in realizing big data's full potential? Read More...
View articleWhat is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Read More...
View articleTurn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying proce...
View articleFocusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it...
View articleIf ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Read More...
View articleMarketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience. Read More...
View articleAn email-centric big data strategy will help your brand communicate more effectively over the long haul. Read More...
View articleOrganizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will hel...
View articleUnderstand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Read More...
View articleIs predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Read More...
View articleHow do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Read More...
View articleEmail trends marketers should embrace for the year. Read More...
View article'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we woul...
View articleBig data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and custom...
View articleConsider this step-by-step approach to develop a metric-driven email campaign. Read More...
View articleI-COM China vice chair shares emerging data and analytics trends in China and how it compares globally. Read More...
View articleAs much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term adverti...
View articleDiscovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big...
View articleRecent research points to clear benefits in building custom big data solutions for multi-channel marketing. Read More...
View articleThe rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...
View articleSiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Re...
View articleA look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Read More...
View articleEmail is here to stay. And here's what we expect it will look like in terms of channels, technology, and data in the near future. Read More...
View article