Let’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals. Read More...
View articleRetail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cy...
View articleWhile Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Read More...
View articleAdobe's Social Media Intelligence report says that brands' social media efforts are paying off. Read More...
View articleeBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant grati...
View articleEveryone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Read More...
View articleRecent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Read More...
View articleDockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Read More...
View articleA recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...
View articleThe APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Read More...
View articleIt doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Read More...
View articleThe primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as ...
View articleThese behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campai...
View articleWhat if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sal...
View articleThere's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller comp...
View articleBaidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Read More...
View articleBy improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a...
View articleChina's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Read More...
View articleSince online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Read More...
View articleIf consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Read More...
View articleWhat companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Read More...
View articleYour company needs to provide products that deliver on their promise, not flashy prices that offer short-term contentment. Read More...
View articleFor marketers looking to push conversion even further, it's time to explore the benefits of live chat. Read More...
View articleOne must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Read More...
View articleOver the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remain...
View articleRetargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites ...
View articleThree reasons why benchmarks are hindering your success. Read More...
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