Indonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares....
View articleReactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...
View articleWhich is the best social platform to reach Millennial (and younger) digital natives on? Is it still Facebook? Read More...
View articleThis year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols f...
View articleWith brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage...
View articleInstagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Read M...
View articleAs we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Read More...
View articleAs more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Read More...
View articleAs Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to u...
View articleThe platform's search initiative could increase usage and bring in more ad revenue. Read More...
View articleTo draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleBelieving that content published on social belongs to the creators, tsū and Bubblews share ad revenue with their users, though some believe the paymen...
View articleThe future of social media is in paid content, which requires a different strategy than organic. How can you prepare? Read More...
View articleCrisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as...
View articlePinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Read More...
View articleThe time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to c...
View articleThe Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three...
View articleOver the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of t...
View articleA new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Read More...
View articleThe beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Read More...
View articleThese strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...
View articleIn its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...
View articleBrands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. R...
View articleWill Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Read More...
View articleThe social network is tackling scammers who seek to produce fake Likes. Read More...
View articleThe group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Rea...
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