Google is apparently looking to extend Internet access across the globe by spending big on new satellites. Read More...
View articleTelling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and mea...
View articleMarketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...
View articleAutomatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Read ...
View articleFacebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great c...
View articleThe sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Read More...
View articleRitz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but w...
View articleAlthough we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Read More...
View articleIf social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Read More...
View articleOmnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleIn the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...
View articleBrands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need t...
View articleNew services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...
View articleBaidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...
View articleWithin the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Read More...
View articleConsumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space? Read More...
View articleA detailed look at how to mine and then leverage deep and raw social data about potential influencers. Read More...
View articleSocial networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...
View articleThe four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them...
View articleFacebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Read More...
View articleFacebook's mobile ad network is primed to take mobile targeting to another level, by targeting users not only by what they have done but also by who t...
View articleWith the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Read More...
View articleAlthough Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Read More...
View articleEach brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includ...
View articleA look at why people care so much about click-through rates for pay-per-click advertising. Read More...
View articleAs Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...
View article