Brooklyn Nets Pushes Its Digital Game
Social

Brooklyn Nets Pushes Its Digital Game

13y Lisa Lacy

Brooklyn Nets Pushes Its Digital Game

As excitement builds for the Brooklyn Nets first home game on November 1 and the borough prepares to welcome its first professional sports team since ...

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Financial Traders Turn to Social Network
Community Management

Financial Traders Turn to Social Network

13y Melanie White

Financial Traders Turn to Social Network

New social networking site will allow FX traders to connect to their peers – and to trade Read More...

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Facebook Brand Engagement Up 896% - New Adobe Study
Audience

Facebook Brand Engagement Up 896% - New Adobe Study

13y James Dohnert

Facebook Brand Engagement Up 896% - New Adobe Stud...

Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Read More...

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Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%
Ad Industry Metrics

Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%

13y Miranda Miller

Facebook Reports $59 Million Loss in Q3 2012, Shar...

Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted prof...

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One Share = $4.20, According to Eventbrite
Ad Industry Metrics

One Share = $4.20, According to Eventbrite

13y Susan Kuchinskas

One Share = $4.20, According to Eventbrite

Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...

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Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3
Ad Industry Metrics

Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

13y Miranda Miller

Facebook Click-Through Rates Increase, Costs Per C...

As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seein...

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Big Data Will Transform Financial Industry, Warns TomorrowToday
Analytics

Big Data Will Transform Financial Industry, Warns TomorrowToday

13y Michael Shashoua

Big Data Will Transform Financial Industry, Warns ...

The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...

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Tire Brand’s Facebook Campaign Brings User Interaction to Forefront
Marketing

Tire Brand’s Facebook Campaign Brings User Interaction to Forefront

13y James Dohnert

Tire Brand’s Facebook Campaign Brings User Interac...

Yokohama Tire Corporation's latest social media contest offers customers the chance to win the ultimate road trip. Read More...

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Salesforce Expands Marketing Cloud Capabilities
Media

Salesforce Expands Marketing Cloud Capabilities

13y Mary Lisbeth D'Amico

Salesforce Expands Marketing Cloud Capabilities

Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Read More...

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It's Quality Over Quantity When It Comes to Facebook Brand Page Fans
Audience

It's Quality Over Quantity When It Comes to Facebook Brand Page Fans

13y James Dohnert

It's Quality Over Quantity When It Comes to Facebo...

A new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more us...

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Social Analytics Workshop: Measuring the ROI of Social Media
Conference Coverage

Social Analytics Workshop: Measuring the ROI of Social Media

13y Lindsay Schleisman

Social Analytics Workshop: Measuring the ROI of So...

Need to prove the ROI of social to your boss, or better yet, make money via social media? Maybe it's time to book your ticket to Chicago. Read More...

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Best Western Taps Facebook for Business Traveler Loyalty and Promotions
Social

Best Western Taps Facebook for Business Traveler Loyalty and Promotions

13y Matt Kapko

Best Western Taps Facebook for Business Traveler L...

Last February, Best Western became one of the first major hotel chains to offer reservations directly from its Facebook page. Read More...

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The Pinterization of E-Commerce
Social

The Pinterization of E-Commerce

13y Susan Kuchinskas

The Pinterization of E-Commerce

More online merchants are incorporating hunting/gathering of products on their sites. Read More...

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Think Before You Tweet and 3 More Rules of Online Etiquette
Media

Think Before You Tweet and 3 More Rules of Online Etiquette

13y Tessa Wegert

Think Before You Tweet and 3 More Rules of Online ...

If you can't tweet something nice, don't tweet anything at all. Read More...

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Security Execs Say Facebook Use Has Eroded Privacy Forever
Data insights

Security Execs Say Facebook Use Has Eroded Privacy Forever

13y V3

Security Execs Say Facebook Use Has Eroded Privacy...

Data published on social networks will last forever, warns security panel. Read More...

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Facebook Tests Collections Feature for Retailers
Social

Facebook Tests Collections Feature for Retailers

13y Shaun Nichols

Facebook Tests Collections Feature for Retailers

A new Facebook wishlist-type feature allows users to tag and group products, which can then then be browsed by friends or linked to purchase pages. Re...

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Facebook: What Are You Waiting for?
Social

Facebook: What Are You Waiting for?

13y Harry Gold

Facebook: What Are You Waiting for?

It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team aga...

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Facebook Passes 1 Billion Users Milestone
Social

Facebook Passes 1 Billion Users Milestone

13y Dan Worth

Facebook Passes 1 Billion Users Milestone

The firm revealed the figure was officially hit on September 14, and that to date some 219 billion photos have been uploaded to the site. Read More...

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Industry Execs Mull Impact of Facebook Ad Network
Social

Industry Execs Mull Impact of Facebook Ad Network

13y Mary Lisbeth D'Amico

Industry Execs Mull Impact of Facebook Ad Network

Advertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about i...

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Heavy Mettle: Social Data Carries Its Weight in Gold
Analytics

Heavy Mettle: Social Data Carries Its Weight in Gold

13y Dilip Venkatachari

Heavy Mettle: Social Data Carries Its Weight in Go...

The three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior. Read More...

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Mindshare Proposes Interest Graph in Vision for Social Commerce
Social

Mindshare Proposes Interest Graph in Vision for Social Commerce

13y Matt Kapko

Mindshare Proposes Interest Graph in Vision for So...

The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshar...

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Oreo Team Crafts Last Daily Twist in Heart of Times Square
Social

Oreo Team Crafts Last Daily Twist in Heart of Times Square

13y Kate Kaye

Oreo Team Crafts Last Daily Twist in Heart of Time...

Since noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new tak...

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Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues
Data insights

Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues

13y Matt Kapko

Facebook Touts DataLogix Ad Study, Clarifies Priva...

A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Read...

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Facebook Gifts Could Steal Search Dollars From Google
Paid Search

Facebook Gifts Could Steal Search Dollars From Google

13y Kate Kaye

Facebook Gifts Could Steal Search Dollars From Goo...

More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...

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Men Cost Less to Reach With Facebook Ads, Click More
Display Advertising

Men Cost Less to Reach With Facebook Ads, Click More

13y Miranda Miller

Men Cost Less to Reach With Facebook Ads, Click Mo...

Though more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Read More...

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Cirque du Soleil Bets on Facebook for Vegas Show Sales
Display Advertising

Cirque du Soleil Bets on Facebook for Vegas Show Sales

13y Matt Kapko

Cirque du Soleil Bets on Facebook for Vegas Show S...

The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replica...

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5 SEM Assets You Aren't (but Should Be) Using
Paid Search

5 SEM Assets You Aren't (but Should Be) Using

13y Kevin Lee

5 SEM Assets You Aren't (but Should Be) Using

Are you fully leveraging all your SEM, social media, and online targeting assets? Read More...

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