Pura Vida: 7 Marketing Lessons From Costa Rica
Marketing

Pura Vida: 7 Marketing Lessons From Costa Rica

14y Anna Maria Virzi

Pura Vida: 7 Marketing Lessons From Costa Rica

A strong ethos for customer service and a passion for the good life are a recipe for success. Read More...

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Vail Deploys 'Smart' Lift Passes for Social Sharing
Social

Vail Deploys 'Smart' Lift Passes for Social Sharing

14y Lisa Lacy

Vail Deploys 'Smart' Lift Passes for Social Sharin...

Using RFID technology, skiers and snowboarders can share photos and track their progress on the slopes. Read More...

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Facebook's Performance Problem
Marketing

Facebook's Performance Problem

14y Pace Lattin

Facebook's Performance Problem

Three reasons why Facebook must pay attention to the performance marketing industry. Read More...

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Facebook to Eclipse $5 Billion in Ad Sales in 2012
Data insights

Facebook to Eclipse $5 Billion in Ad Sales in 2012

14y ClickZ Stats Staff

Facebook to Eclipse $5 Billion in Ad Sales in 2012

Researchers agree the social giant is beating Google for display market share. Read More...

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Facebook Brings Ads to the News Feed
Social

Facebook Brings Ads to the News Feed

14y Christopher Heine

Facebook Brings Ads to the News Feed

Sponsored Stories get increased social reach. Read More

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IKEA Wants Facebook Fans to Bring Friends to Stores
Social

IKEA Wants Facebook Fans to Bring Friends to Stores

14y Christopher Heine

IKEA Wants Facebook Fans to Bring Friends to Store...

Retailer's early 2012 effort combines individual stores with like-gating and philanthropy. Read More...

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6 Reasons Why 'Less Is More' Will Be the Social Marketing Mantra in 2012
Marketing

6 Reasons Why 'Less Is More' Will Be the Social Marketing Mantra in 2012

14y Michael Heffring

6 Reasons Why 'Less Is More' Will Be the Social Ma...

Even as marketers become smarter about using social marketing, consumers will continue to get more elusive. Read More...

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Socialize the Commerce Experience
Social

Socialize the Commerce Experience

14y Janice Diner

Socialize the Commerce Experience

It is not enough to simply add a shopping tab in Facebook. Read More...

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The Challenging Language of Social Media
Marketing

The Challenging Language of Social Media

14y Gustavo Razzetti

The Challenging Language of Social Media

Long gone are the days where Latino consumers could be put into a box. Read More...

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Facebook Tests Consumer-to-Brand Messaging
Social

Facebook Tests Consumer-to-Brand Messaging

14y Christopher Heine

Facebook Tests Consumer-to-Brand Messaging

Experiments in social CRM continue for marketers. Read More...

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Diageo's Facebook Deal Gets Real In Time for Holidays
Display Advertising

Diageo's Facebook Deal Gets Real In Time for Holidays

14y Christopher Heine

Diageo's Facebook Deal Gets Real In Time for Holid...

Johnnie Walker, Smirnoff, and other brands are lighting up Facebook like lights on a Christmas tree. Read More...

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Death of the Website as a Marketing Tool?
Local

Death of the Website as a Marketing Tool?

14y Gregg Stewart

Death of the Website as a Marketing Tool?

Best practices for developing a "full funnel" marketing plan. Read More...

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Facebook's 2011 Ad Sales Took No Pity on Portals
Social

Facebook's 2011 Ad Sales Took No Pity on Portals

14y Christopher Heine

Facebook's 2011 Ad Sales Took No Pity on Portals

Social platform emerges as the display ad leader. Next up: mobile battle vs. Google. Read More...

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Who Should Be on Your Social Media Team?
Social

Who Should Be on Your Social Media Team?

14y Liana Evans

Who Should Be on Your Social Media Team?

The seven departments in your company that you should consider incorporating into your social media strategy. Read More...

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Twitter Jumps on the Brandwagon
Search

Twitter Jumps on the Brandwagon

14y Crispin Sheridan

Twitter Jumps on the Brandwagon

A look at the major differences in the new enhanced Twitter profile pages. Read More...

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Report: Facebook Will Have Mobile Ads By March
Social

Report: Facebook Will Have Mobile Ads By March

14y Christopher Heine

Report: Facebook Will Have Mobile Ads By March

Digital giant looks to further monetize its networking service. Read More...

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AddThis: Facebook Controls 52% of Online Sharing
Audience

AddThis: Facebook Controls 52% of Online Sharing

14y ClickZ Stats Staff

AddThis: Facebook Controls 52% of Online Sharing

Meanwhile, Tumblr grew even faster than Twitter and continues to accelerate. Read More...

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AT&T Taps Will Arnett for Social Video Campaign
Media

AT&T Taps Will Arnett for Social Video Campaign

14y Lisa Lacy

AT&T Taps Will Arnett for Social Video Campaign

As "Internet attorney Kent Wesley," Arnett will convince your loved ones you deserve a new smartphone. Read More...

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Social Marketing in Asia Pacific - Know Your Audience
Marketing

Social Marketing in Asia Pacific - Know Your Audience

14y Anna Maria Virzi

Social Marketing in Asia Pacific - Know Your Audie...

Marketers from global and regional brands share best practices on connecting with diverse fans, friends, and followers. Read More...

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RS Components: Social Media Drives Conversion But Don't Try to PR the Platforms
Asia

RS Components: Social Media Drives Conversion But Don't Try to PR the Platf...

14y Adaline Lau

RS Components: Social Media Drives Conversion But ...

How social media can assist in the lead generation process. Read More...

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ClickZ Holiday Social Showdown: Round One Winners
Social

ClickZ Holiday Social Showdown: Round One Winners

14y ClickZ News Staff

ClickZ Holiday Social Showdown: Round One Winners

Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Read More...

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Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics
Marketing

Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics

14y Augustine Fou

Digital Is a Philosophy: A New Looking Glass for C...

Get a fresh perspective on search, social media, and mobile marketing. Read More...

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Heineken and Facebook Pen Marketing Deal
Social

Heineken and Facebook Pen Marketing Deal

14y Christopher Heine

Heineken and Facebook Pen Marketing Deal

As with previous partnerships, Facebook will consult with the brewing giant on how to leverage its platform. Read More...

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Facebook's Subscribe Button Takes on Twitter
Social

Facebook's Subscribe Button Takes on Twitter

14y Christopher Heine

Facebook's Subscribe Button Takes on Twitter

Another means of content distribution for celebrities, reporters, and other high profile individuals. Read More...

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If AOL Is Ford, What's Facebook?
Marketing

If AOL Is Ford, What's Facebook?

14y Team ClickZ

If AOL Is Ford, What's Facebook?

If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Read More...

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From Asia With Love
Social

From Asia With Love

14y Pushkar Sane

From Asia With Love

Dear Global CMO: Do you really want to connect and build a long-term relationship? I just want to ask you these four simple questions. Read More...

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Geo-Social Usage Up 3X, But Still Not at Scale
Data insights

Geo-Social Usage Up 3X, But Still Not at Scale

14y Christopher Heine

Geo-Social Usage Up 3X, But Still Not at Scale

Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest. Read More...

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