A study from BrightEdge suggests that brands could be losing out on traffic and conversions due to badly implemented mobile sites. Read More...
View articleA new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Read More...
View articleWith the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless oppo...
View articleIn order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...
View articlePublicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Read More...
View articleThe health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...
View articleThe Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized e...
View articleA Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Read More...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
View articleOne of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity...
View articleJust like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attenti...
View articleIn an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Read More...
View articleTwitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertis...
View article"Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable ...
View articleDon't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Rea...
View articleDigital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can...
View articleThe tech giant has released its own programmatic ad exchange for video ads. Read More...
View articleIt's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick ch...
View articleGoogle is apparently looking to extend Internet access across the globe by spending big on new satellites. Read More...
View articleThe rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer e...
View articleIn a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights....
View articleA look at what riding in a driverless Google Car could be like. Read More...
View articleCan Yahoo really launch a viable competitor to Google's YouTube? Read More...
View articleTelling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and mea...
View articleNew data on the gender statistics of Google's workforce shows an absence of diversity. Read More...
View articleRitz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but w...
View articleWith all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and st...
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