DoubleClick Exchange Adds AdMob for In-App Inventory
Display Advertising

DoubleClick Exchange Adds AdMob for In-App Inventory

14y Kate Kaye

DoubleClick Exchange Adds AdMob for In-App Invento...

Addition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...

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Go Mobile Today!
Marketing

Go Mobile Today!

14y Sean Carton

Go Mobile Today!

The mobile web has clearly reached critical mass. So why are so many of us behind in mobilizing our sites? Read More...

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ROTS: Return on Time Spent
Analytics

ROTS: Return on Time Spent

14y Bryan Eisenberg

ROTS: Return on Time Spent

Ad technology tools can help marketers improve results and save time. Read More...

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How I Use ACE to Be the Geraldo Rivera of PPC
Paid Search

How I Use ACE to Be the Geraldo Rivera of PPC

14y Andrew Goodman

How I Use ACE to Be the Geraldo Rivera of PPC

Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Read More...

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Even White Hat SEO Is Risky
Search

Even White Hat SEO Is Risky

14y Marios Alexandrou

Even White Hat SEO Is Risky

Even when following all the rules, site traffic and revenues can suffer. What's an SEO to do? Read More...

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Google Increases Ads Transparency for Consumers
Data insights

Google Increases Ads Transparency for Consumers

14y Christopher Heine

Google Increases Ads Transparency for Consumers

Announcement arrives against backdrop of annual privacy meeting for global brands. Read More...

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Execs & Accounts: Yell, Profero, Twitter
Marketing

Execs & Accounts: Yell, Profero, Twitter

14y ClickZ News Staff

Execs & Accounts: Yell, Profero, Twitter

Scott Moore joins Yell, and Google's founding blogger heads to Twitter. Read More...

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3 Tips for Identifying Top Performing Keywords
Search

3 Tips for Identifying Top Performing Keywords

14y Ron Jones

3 Tips for Identifying Top Performing Keywords

The many ways Google can help you with keyword research. Read More...

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Romney Co-opts Perry TV Buy with Search Ads
Marketing

Romney Co-opts Perry TV Buy with Search Ads

14y Kate Kaye

Romney Co-opts Perry TV Buy with Search Ads

Romney backs Perry's TV buy in Iowa with targeted anti-Perry search ads. Read More...

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7 Best Practices for Using Google's Bid-Per-Call in AdWords
Paid Search

7 Best Practices for Using Google's Bid-Per-Call in AdWords

14y Kevin Lee

7 Best Practices for Using Google's Bid-Per-Call i...

Are mobile search-initiated calls important to your business? Consider this new offering. Read More...

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Google Mirrors Facebook's Deals Aggregation Strategy
Marketing

Google Mirrors Facebook's Deals Aggregation Strategy

14y Christopher Heine

Google Mirrors Facebook's Deals Aggregation Strate...

Hopes personalization moves sales needle for Offers. Read More...

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Tupelo Tourism Offers Glimpse Into Future of SMB Ads
Marketing

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

14y Zachary Rodgers

Tupelo Tourism Offers Glimpse Into Future of SMB A...

The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Read More...

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Will Facebook Ever Make More Money Than Google?
Asia

Will Facebook Ever Make More Money Than Google?

14y Arun Kumar

Will Facebook Ever Make More Money Than Google?

Google's earnings report reveals advertisers are sticking to basics - accountability and performance get the ad dollars. Read More...

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Google Commits to Making Search More Social
Asia

Google Commits to Making Search More Social

14y Adaline Lau

Google Commits to Making Search More Social

“Google+ is not a product. It’s a reinvention of Google,” exec Horowitz told journalists in Hong Kong. Read More...

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3 Hot Online Marketing Trends and Google AdWords
Paid Search

3 Hot Online Marketing Trends and Google AdWords

14y Lisa Raehsler

3 Hot Online Marketing Trends and Google AdWords

How three key online marketing trends, mobile, +1, and offers can benefit AdWords PPC programs. Read More...

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Google.com Becomes a Home For House Ads
Media

Google.com Becomes a Home For House Ads

14y Christopher Heine

Google.com Becomes a Home For House Ads

Leverages big homepage traffic to promote "Search Stories." Read More...

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Will Apple's Siri Change the Voice of Local Search?
Local

Will Apple's Siri Change the Voice of Local Search?

14y Gregg Stewart

Will Apple's Siri Change the Voice of Local Search...

By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-fri...

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Google Yanks Some Search Referral Data, Angering Marketers
Search

Google Yanks Some Search Referral Data, Angering Marketers

14y Zachary Rodgers

Google Yanks Some Search Referral Data, Angering M...

Keyword data for logged in users will no longer be transferred to websites. Read More...

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The New SEO: 'Siri Engine Optimization'
Search

The New SEO: 'Siri Engine Optimization'

14y Crispin Sheridan

The New SEO: 'Siri Engine Optimization'

How will Siri, and voice-based search in general, change how people search from their mobile devices? Read More...

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It's the Conversion, Stupid
Search

It's the Conversion, Stupid

14y Sage Lewis

It's the Conversion, Stupid

If you are determining your paid search metrics by numbers other than conversions, you need to pay attention. Read More...

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4 Tools for Conducting Keyword Research on YouTube
Search

4 Tools for Conducting Keyword Research on YouTube

14y Ron Jones

4 Tools for Conducting Keyword Research on YouTube

For those engaging in video marketing, researching YouTube with keyword research will provide you with innovative ways to direct and manage your campa...

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Timberland Moves Faster on Mobile Commerce
Media

Timberland Moves Faster on Mobile Commerce

14y Susan Kuchinskas

Timberland Moves Faster on Mobile Commerce

Launches mobile-optimized site and series of live events with enhanced QR codes. Read More...

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Google+ and +1
Paid Search

Google+ and +1

14y Kevin Lee

Google+ and +1

Google is trying to out-Facebook Facebook, using the power of the SERP and Display Network advertising. Read More...

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Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB
Asia

Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB

14y Adaline Lau

Exec Moves & Industry Roundup: Aegis Media, OM...

Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Read More...

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Google Expects $2.5 Billion in Mobile Ad Revenue This Year
Display Advertising

Google Expects $2.5 Billion in Mobile Ad Revenue This Year

14y Zachary Rodgers

Google Expects $2.5 Billion in Mobile Ad Revenue T...

Growth is led by mobile search activity. Read More...

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Google Seeks Partners to Push M-Commerce
Media

Google Seeks Partners to Push M-Commerce

14y Susan Kuchinskas

Google Seeks Partners to Push M-Commerce

Product's latest version lets large retailers optimize for mobile in about a week. Read More...

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Is the Click Dead or Just Misunderstood?
Media

Is the Click Dead or Just Misunderstood?

14y Tessa Wegert

Is the Click Dead or Just Misunderstood?

Or is it that we need to realize it has evolved, and evolve our thinking right along with it? Read More...

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