The 2nd Wave of Location-Based Services
Media

The 2nd Wave of Location-Based Services

15y Jason Dempsey

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies. Read More...

View article
Royal Wedding Creates Opportunities for Brands
Media

Royal Wedding Creates Opportunities for Brands

15y Tessa Wegert

Royal Wedding Creates Opportunities for Brands

The marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Read More...

View article
RIM Deal Could Further Bing's Mobile Search Presence
Media

RIM Deal Could Further Bing's Mobile Search Presence

15y Jack Marshall

RIM Deal Could Further Bing's Mobile Search Presen...

Partnership could help Microsoft chip away at Google's dominance of mobile search. Read More...

View article
Dear Yahoo, I Hate You
Search

Dear Yahoo, I Hate You

15y Sage Lewis

Dear Yahoo, I Hate You

What happened to Yahoo? A heartbreaking tale. Read More

View article
Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content
Media

Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content

15y Kate Kaye

Xbox, Hulu Are Latest to Let Sponsors Liberate Pai...

Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend. Read More...

View article
A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks
Marketing

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

15y Jeremy Lockhorn

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

A look at the trends and technologies that could change customer engagement. Read More...

View article
The Tweet That Was Retweeted 8,000 Times and Other Stories
Asia

The Tweet That Was Retweeted 8,000 Times and Other Stories

15y Vijay Sankaran

The Tweet That Was Retweeted 8,000 Times and Other...

How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Read More...

View article
Audience Segmentation and Targeting Using Search Behaviour
Analytics

Audience Segmentation and Targeting Using Search Behaviour

15y Hari Shankar

Audience Segmentation and Targeting Using Search B...

A step-by-step approach to segment and target your audience using search data. Read More...

View article
Medialets Unveils Mobile Rich Media Ad Creation Tool
Media

Medialets Unveils Mobile Rich Media Ad Creation Tool

15y Jack Marshall

Medialets Unveils Mobile Rich Media Ad Creation To...

Self-service tool intended to streamline mobile ad campaign execution for Android and iOS. Read More...

View article
The Renaissance of Email
Email

The Renaissance of Email

15y David Daniels

The Renaissance of Email

Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Read More...

View article
Microsoft Vet to Fill Firm's Global Ad Sales Role
Marketing

Microsoft Vet to Fill Firm's Global Ad Sales Role

15y Kate Kaye

Microsoft Vet to Fill Firm's Global Ad Sales Role

Frank Holland will now head the firm's global advertising sales business. Read More...

View article
Ideas Are Not Enough
Marketing

Ideas Are Not Enough

15y Gary Stein

Ideas Are Not Enough

Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Read More...

View article
Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding
Data insights

Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding

15y Jack Marshall

Yahoo Hopes Data Retention Change Will Stop Search...

Company hopes holding search data for six times longer will strengthen its products. Read More...

View article
Yahoo Reports Problems with Microsoft Partnership Search Revenue
Media

Yahoo Reports Problems with Microsoft Partnership Search Revenue

15y Kate Kaye

Yahoo Reports Problems with Microsoft Partnership ...

Yahoo revenue in Q1 2011 fell 24 percent as display revenue rose 6 percent. Read More...

View article
Yahoo Flips Decision on Data Retention Time
Search

Yahoo Flips Decision on Data Retention Time

15y Kate Kaye

Yahoo Flips Decision on Data Retention Time

The company will now keep users' search data for 18 months, reversing a 2008 decision to limit it to 90 days. Read More...

View article
Yahoo, Bing Search Alliance Makes No Progress in March
Data insights

Yahoo, Bing Search Alliance Makes No Progress in March

15y Jack Marshall

Yahoo, Bing Search Alliance Makes No Progress in M...

Pair loses ground versus market leader Google, when measured by share of U.S. searches. Read More...

View article
Navigating the Annoyance Factor
Media

Navigating the Annoyance Factor

15y Tessa Wegert

Navigating the Annoyance Factor

Are we blowing long-form video advertising by failing to provide more variety in the ads that we serve? Read More...

View article
ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Social

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

15y Kate Kaye

ClickZ Stats: Cross Promotions a Theme in Twitter ...

Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Read More...

View article
Microsoft Is Quick to Name New Marketing Head
Marketing

Microsoft Is Quick to Name New Marketing Head

15y Douglas Quenqua

Microsoft Is Quick to Name New Marketing Head

Appointment comes less than a week after longtime marketing chief Mich Matthews said she would leave. Read More...

View article
Microsoft to EU: Google's Ad Practices Are Anticompetitive
Data insights

Microsoft to EU: Google's Ad Practices Are Anticompetitive

15y Jack Marshall

Microsoft to EU: Google's Ad Practices Are Anticom...

Microsoft files a formal complaint, fueling existing EU antitrust investigation into Google's practices. Read More...

View article
AOL and Microsoft Tap Fingerprinting Tech From Ringleader
Data insights

AOL and Microsoft Tap Fingerprinting Tech From Ringleader

15y Jack Marshall

AOL and Microsoft Tap Fingerprinting Tech From Rin...

Technology could enable companies to target and track ads served to mobile and tablet devices. Read More...

View article
Microsoft Retires AdECN, Migrates to AppNexus RTB Engine
Search

Microsoft Retires AdECN, Migrates to AppNexus RTB Engine

15y Zachary Rodgers

Microsoft Retires AdECN, Migrates to AppNexus RTB ...

Next phase for Microsoft Ad Exchange is international rollout, including launches in the U.K., Canada, and the Netherlands. Read More...

View article
Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo
Data insights

Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo

15y Zachary Rodgers

Microsoft-Backed DSP AppNexus Hires Ex-Googler Pap...

Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Read More...

View article
If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Marketers?
Asia

If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Markete...

15y Adaline Lau

If Yahoo Exits JapanIf Yahoo Exits Japan, How Will...

Assessing whether business will go on as usual for marketers and users. Read More...

View article
Businesses Rally to Assist Victims in Japan
Asia

Businesses Rally to Assist Victims in Japan

15y Adaline Lau

Businesses Rally to Assist Victims in Japan

From Asia Pacific to North America, tech and interactive media companies activate disaster relief fund-raising efforts. Here's a snapshot of who's doi...

View article
Bing Sees Six Months of U.S. Market Share Growth
Data insights

Bing Sees Six Months of U.S. Market Share Growth

15y Jack Marshall

Bing Sees Six Months of U.S. Market Share Growth

Another month of search share growth helps Bing eat away slowly at Google's lead. Read More...

View article
Android Crowned Leading U.S. Smartphone Platform
Data insights

Android Crowned Leading U.S. Smartphone Platform

15y Jack Marshall

Android Crowned Leading U.S. Smartphone Platform

Google's mobile OS overtakes RIM's BlackBerry as most popular in the U.S. Read More...

View article
1 8 9 10 11 12 13