Mobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and ...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May. Read More...
View articleBringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consu...
View articleConsumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space? Read More...
View articleHere are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Read More...
View articleAdobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...
View articleSony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...
View articleThe mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Read More...
View articleFacebook's mobile ad network is primed to take mobile targeting to another level, by targeting users not only by what they have done but also by who t...
View articleBoth sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Read More...
View articleJust ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...
View articleSoon, brands will be able to run ads on Tinder – will users respond favorably? Read More...
View articleThe study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...
View articleForrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Read More...
View articleAn new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Read More...
View articleAs we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of ...
View articleAs much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, th...
View articleThe following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop envir...
View articleConquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...
View articleAlthough it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...
View articleAs with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beac...
View articleThe major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets,...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleThere's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 time...
View articleAs Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six...
View articleEveryone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the ma...
View articleTime spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or po...
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