Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Read More...
View articleThe app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Read More...
View articleWith a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Read More...
View articleWhile many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Read M...
View articleAd impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale. Read More...
View articleThe study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives. Read More...
View articleWhile interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the prom...
View articleUrban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messagin...
View articleAs the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobil...
View articleThe opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains cha...
View articleThe MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Read More...
View articleThe top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also ...
View articleThe company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Read M...
View articleAround 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Read More...
View articleLead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of th...
View articleThree ways to prepare and flourish in a mobile world. Read More
View articleWireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customer...
View articleVisa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across th...
View articleSprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for bra...
View articleE-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...
View articleThree key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accomm...
View articleYes! And here are four considerations of how and when. Read More...
View articleIn this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Read More...
View articleThe Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nom...
View articleTaking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continu...
View articleDave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user,...
View articleWe need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket. Read More...
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