With thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what...
View articleA web publisher's survival guide in the age of programmatic buying. Read More...
View articleIf you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up. Read More...
View articleWe need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior. Read More...
View articleAs engagement occurs, marketers can start capturing more data and customizing their message. Read More...
View articleWhile brands still need to provide real value, that value can come through content…and content should never be living on a remote island. Read More...
View articleWith the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating c...
View articleLet's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Read More...
View articleAdvocates are crucial for any brand to be successful in the digital space, and engaging with this set of social cheerleaders in some way is key for an...
View articleA look back at the past year's email scene and what the implications will be for your email program next year. Read More...
View articleIncreased analytic performance in advertising yield optimization enhances marketing campaign results. Read More...
View articleIf you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety. Read More...
View articleThe key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to ta...
View articleWhere the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series. Read More...
View articleBy giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the sca...
View articleSupport programmatic online media buying, minimize time-suckers, and embrace limitations. Read More...
View articleA look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Read More...
View articleThere are certain truths all managers wish their employees knew, and I'm putting them out here to give employees an edge when the next round of promot...
View articleFive new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media. Read More...
View articleThe Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Read More...
View articleMaking sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Read Mor...
View articleHow are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a hum...
View articleEngaging content is the key to successful brand advertising campaigns. Read More...
View articleNot having a plan or forgetting to optimize your content could spell disaster for your social media marketing. Read More...
View articleMore efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in ...
View articleWhere are these trailblazers today? Was it worth the struggle of going against the grain for so many years? Read More...
View articleInterviews and observations on the state of mobile and digital marketing from ad:tech. Read More...
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