Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Re...
View articleRespecting privacy means respecting your customer, and getting their permission is an essential step towards showing them that respect. Read More...
View articleCompanies found in violation of behavioral advertising guidelines could be exposed publicly. Read More...
View articleBy providing consumers with the ability to opt out of tracking, will Google undermine its business? Read More...
View articleFeature works with industry’s self-regulatory program. Separately, Mozilla backs do-not-track HTTP header. Read More...
View articleAd industry groups, privacy advocates, and others now have until Feb. 18 to submit feedback on Do-Not-Track. Read More...
View articleRep. Cliff Stearns said he will revive his privacy bill draft, but a Washington, D.C. privacy lawyer thinks passage of a privacy bill this year is unl...
View articleTRUSTe is now certified by the industry's self regulatory alliance to enable an ad icon that is generating new revenue streams. Read More...
View articleUsers will be given control over locally stored information from within the browser. Read More...
View articleOpportunity to influence the policy debate around online privacy. Read More...
View articleThe profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Read More...
View articlePreparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Read More...
View articleWhat is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Read More...
View article2011 could be the year the government cracks down on behavioral advertising in a meaningful way, as industry takes its last stand for self-regulation....
View articleMozilla, developer of the popular software browser, says do-not-track alone is not a fix for privacy on the Web. Read More...
View articleFailure to differentiate between consumer privacy and security of personal information could change the Web as we know it. Here are 3 what-if scenario...
View articleWhen the Federal Trade Commission says "do-not-track," what does it mean exactly? Read More...
View articleBetter Advertising says current opt-out rate will have minimal effect on data-informed ad targeting. Read More...
View articleIn new report, DOC calls for a new Privacy Policy Office to deal with commercial data. Read More...
View articleMake yourself heard. Be part of ClickZ's feedback on a do-not-track mechanism for online ads. Read More...
View articleHelp ClickZ inform the debate over the FTC's proposed consumer privacy framework - and its impact on marketing. Read More...
View articlePromotions at the Interactive Advertising Bureau are signs of a strategic evolution. Read More...
View articleImplementation is no easy task, and some say key online ad players are not stepping up to the plate fast enough. Read More...
View articleThe seven-level process of giving control to your customers. Read More...
View articleAdvertisers, publishers, and prospects are pitched in the flux generated by the two poles of the do-not-track debate. Read More...
View articleFunction will limit the ability of third parties to track users' online behavior. Read More...
View articleBrowser-based mechanism is technically viable, but could have major implications for the functioning of the Web. Read More...
View article