Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pintere...
View articleInstagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into ...
View articleAlibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management p...
View articleSoutheast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Read More...
View articleIn the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach i...
View articleProactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...
View articleAs the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Read More...
View articleIn this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates...
View articleAlibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Read...
View articleTo allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts qu...
View articleIf your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape ...
View articleIndonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares....
View articleUsing a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of follower...
View articleCrisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as...
View articlePinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Read More...
View articleAsia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Read Mor...
View articleIf you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advanta...
View articleTwitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...
View articleFollowing a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts wi...
View articleThe department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Read More...
View articleThe new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Read More...
View articleGroupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new custome...
View articleA new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for s...
View articleHere are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next ...
View articleThe social platform says its new tools will allow advertisers to select objectives and see recommended formats, as well as only pay for actions aligne...
View articleAs social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digi...
View articleThe image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can markete...
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