Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...
View articleThis is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Read More...
View articleAudience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...
View articleHashtags are not new in social platforms, but do you really know how to maximise their effectiveness? Read More...
View articleSocial media may be the starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful s...
View articleMarketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...
View articleYou don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...
View articleWe’ve written a lot about Snapchat, but here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how ma...
View articleFacebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...
View articleNews consumption has changed over the years as more people turn to social media to be updated for the latest news. How does this trend affect the onli...
View articleMore than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleIf you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your bran...
View articleSimon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand's social strategy to the next ...
View articleWhen it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...
View articleWhile social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for ...
View articleBefore Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...
View articleDigital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...
View articleAccording to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...
View articleIt goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that c...
View articleMary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...
View articleAs the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday se...
View articleBeing comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...
View articleWe're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...
View articleBrompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message about its...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleAs you’ve probably heard, Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has don...
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