What became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million ...
View articleClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and so...
View articleFacebook will retire its @facebook.com email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address...
View articleThe changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel li...
View articleDigital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...
View articleYou need to deliver the type of numbers that speak to the boss in the right way. Consider these three factors to get buy-in and avoid wasting your mar...
View articleIsobar U.S. co-CEOs, Geoff Cubitt and Jeff Maling, attempt to predict the biggest trend in marketing for the next 10 years. Read More...
View articleThe CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss...
View articleA roundup of many of the new hires, promotions, and other moves in the digital marketing industry at the beginning of 2014. Read More...
View articleThis Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adap...
View articleBuilding Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...
View articleMany of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...
View articleMarketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. R...
View articleThe co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including thei...
View articleA breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. R...
View articleAfter CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? R...
View articleDrawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. R...
View articleEvery brand is unique, but there are some basic things every brand should consider. Read More...
View articleExpect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation...
View articleYou may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Read M...
View articleWill 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Read More...
View articleThese 5 key factors will separate those that make big gains in their digital & social media marketing efforts from those that will not in the pivo...
View article2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Read More...
View articleThe next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhe...
View articleAttribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribu...
View articleSee three key resources for using social media data to build audience personas: Facebook fan insights, social monitoring tools and question-and-answer...
View articleMost marketers are still only using marketing automation technology for basic emails and landing pages. Here are three tips for creating a marketing a...
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