Stop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Re...
View articleIn digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing ...
View articleColumnist Alan Cutter shares his versions of holiday songs sure to have the digital marketer humming - and nodding - along. Read More...
View articleAs 2013 comes to a close, there are more new hires and promotions in the digital marketing industry. Read More...
View articleThe reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface...
View articleWearable technologies like Google Glass and smartwatches such as the Samsung Galaxy Gear give brands new form factors to deliver experiences. Read Mor...
View articleLast month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sale...
View articleAt a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks...
View articleRemember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious b...
View articleCold calling is not dead. It is hanging on, undead, ready to suck the life out of the caller and precious time from the unsuspecting soul that picks u...
View articleManischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especi...
View articleEmail triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do...
View articleColumnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work...
View articleCatch up on the news of new hires, promotions and other personnel moves in major creative agencies, brands and media companies this fall. Read More...
View articleConsider this approach to draft out your company's online marketing strategy targeting the Chinese audience. Read More...
View articleWhile marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at ...
View articleOn any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct...
View articleSometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media ...
View articleTake a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how bra...
View articleWhether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and cus...
View articleUse this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you ...
View articleWe're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; the...
View articleTaking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but ...
View articleAs marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point...
View articleWhen Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers ...
View articleColumnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came t...
View articleAs networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a he...
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