The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...
View articleData is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytic...
View articleAt this year's Cannes Lions Festival of Creativity, technology was up front and center. Read More...
View articleTencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the ...
View articleInnovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Read More...
View articleBrand stories today are more experiences than narratives and as a result, technology has become integral to that experience. Read More...
View articleWith the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to g...
View articleAn Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what const...
View articleThe tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can...
View articleA number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating wi...
View articleNew wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...
View articleBrands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technolog...
View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View articleMarketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it ...
View articleAmazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Read More...
View articleIn this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...
View articleOpportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and dig...
View articleThe Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Read More...
View articleIsrael has become a hotbed for start-ups. What should marketers know about the so-called "start-up" nation? Read More...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
View articleThe tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Read M...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleThe relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down. Read More...
View articleIn order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowle...
View articleLead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Read More...
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