We can serve more relevant ads if we take the time to understand what, when, and where consumers are. Read More...
View articleAn interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Read More...
View articleGoogle's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to t...
View articleFor marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...
View articleNow is the time to reengage your audience or, like a certain artist, reach an entirely new demographic. Read More...
View articleIf we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on t...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View articleSocial TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Read More...
View articleThe second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue s...
View articleHow data, device, and detection will revolutionize your community. Read More...
View articleInstead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics th...
View articleWhat is the potential and value of "must-view" online content? And what exactly will the content be? Read More...
View articlePerhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications. Read More...
View articleNielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Read More...
View articlePartnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...
View articleThe days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ. Read More...
View articleThis could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Read More...
View articleAT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad ...
View articleDo TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Read More...
View articleHavas Media and DG will deliver an integrated solution for online and television campaign management. Read More...
View articleWhy are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct? Read More...
View articleTumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connec...
View articleAdobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Read...
View articleA standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are...
View articleWhat's the reason for this marriage between TV and search? Read More...
View articleConvergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Read More...
View articleAbout 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Read More...
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