Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute...
View articleDirect message accidentally posted to public timeline by Twitter's CFO, may involve Snapchat. Read More...
View articleThere has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need t...
View articleSales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources. Read More...
View articleA new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Read More...
View articleTo increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train s...
View articleTwitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view. Read M...
View articleSMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. R...
View articleBeyond awareness and acquisition, you can measurably build your business using social media. Read More...
View articleThe social network also plans to enhance native video sharing and Direct Messages next year. Read More...
View articleInstead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their v...
View articleIf your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape ...
View articleBy adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, whi...
View articleAlthough a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...
View articleThe budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Read More...
View articleWhirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank t...
View articleTwitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. ...
View articleThe lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Read More...
View articleBritish department store John Lewis has released its 2014 holiday ad, titled "Monty the Penguin," which beat last year's ad in terms of number of init...
View articleAudio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail, o...
View articleIt's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Read More...
View articleAccording to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...
View articleReactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...
View articleThis year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols f...
View articleOn Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the...
View articleMany brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media effort...
View articleUsing a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of follower...
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