Putting engagement to work for your brand on mobile video. Read More...
View articleHow Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Read More...
View articleAn interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Read More...
View articleTwo years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...
View articleIf we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Read...
View articleBanner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Read More...
View articleTaylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Read More...
View articleNBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to ...
View articleThe insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- ...
View articleA new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleThe ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a ...
View articleFor marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...
View articleDefine your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/...
View articleThe Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Read More...
View articleAmerican Eagle Outfitters has created a journey on a virtual map from New York to LA and is asking customers to "create history" by uploading videos f...
View articleNow is the time to reengage your audience or, like a certain artist, reach an entirely new demographic. Read More...
View articleCapitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered fr...
View articleYouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough. Read More...
View articleTo guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Read More...
View articleCreating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the bes...
View articleA significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....
View articleWhat is the potential and value of "must-view" online content? And what exactly will the content be? Read More...
View articleIn a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but th...
View articleAs you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accord...
View articleThe cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New Yo...
View articleBrands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the ...
View articleThe initiative asks consumers to submit photos, videos, and tips. Read More...
View article