The Impact of Display on Search
Asia

The Impact of Display on Search

15y Guest

The Impact of Display on Search

Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Read More...

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Swashbuckling Runs Amok in 'Pirates' Effort
Marketing

Swashbuckling Runs Amok in 'Pirates' Effort

15y Lisa Lacy

Swashbuckling Runs Amok in 'Pirates' Effort

A slew of "savvy" promotions, as Captain Jack Sparrow might call them. Read More...

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Yahoo to Buy Premium Ad Network 5to1 for $28 Million
Display Advertising

Yahoo to Buy Premium Ad Network 5to1 for $28 Million

15y Zachary Rodgers

Yahoo to Buy Premium Ad Network 5to1 for $28 Milli...

L.A. firm's founders and advisors had many ties to both Yahoo and Fox Interactive Media. Read More...

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Google Attracts 65 Percent of U.S. Searches in April
Data insights

Google Attracts 65 Percent of U.S. Searches in April

15y Jack Marshall

Google Attracts 65 Percent of U.S. Searches in Apr...

Microsoft and Yahoo gain slight market share. Read More...

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Yahoo Expands Dynamic Ads Program
Data insights

Yahoo Expands Dynamic Ads Program

15y Zachary Rodgers

Yahoo Expands Dynamic Ads Program

Smart Ads placement comes to homepage, video version in the works. Read More...

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Facebook Served a Third of Display Impressions in Q1
Data insights

Facebook Served a Third of Display Impressions in Q1

15y Jack Marshall

Facebook Served a Third of Display Impressions in ...

Facebook served 347 million impressions in Q1. Read More...

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The Impact of Display on Search
Search

The Impact of Display on Search

15y Julie Batten

The Impact of Display on Search

Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Read More...

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Search Engine Marketing – A Brief History and a Promising Future
Asia

Search Engine Marketing – A Brief History and a Promising Future

15y Shourya Ray Chaudhuri

Search Engine Marketing – A Brief History and a Pr...

In addition to influencing purchase decisions, SEM is increasingly used for reputation management and communication. Read More...

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Business Listing Management
Local

Business Listing Management

15y Gregg Stewart

Business Listing Management

Do's and don'ts for optimizing your business listing for local searchers. Read More...

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Dear Yahoo, I Hate You
Search

Dear Yahoo, I Hate You

15y Sage Lewis

Dear Yahoo, I Hate You

What happened to Yahoo? A heartbreaking tale. Read More

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Yahoo Acquires IntoNow With Eye to Socializing TV
Social

Yahoo Acquires IntoNow With Eye to Socializing TV

15y Douglas Quenqua

Yahoo Acquires IntoNow With Eye to Socializing TV

Shazam-like app IntoNow also enables TV advertising check-ins. Read More...

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Microsoft Vet to Fill Firm's Global Ad Sales Role
Marketing

Microsoft Vet to Fill Firm's Global Ad Sales Role

15y Kate Kaye

Microsoft Vet to Fill Firm's Global Ad Sales Role

Frank Holland will now head the firm's global advertising sales business. Read More...

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Ideas Are Not Enough
Marketing

Ideas Are Not Enough

15y Gary Stein

Ideas Are Not Enough

Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Read More...

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Taco Bell Aims For Brand Positivity as Lawsuit Is Dropped
Social

Taco Bell Aims For Brand Positivity as Lawsuit Is Dropped

15y Kate Kaye

Taco Bell Aims For Brand Positivity as Lawsuit Is ...

Meanwhile, the restaurant chain gets unexpected buzz out of the fact that today is a special day for pot smokers. Read More...

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Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding
Data insights

Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding

15y Jack Marshall

Yahoo Hopes Data Retention Change Will Stop Search...

Company hopes holding search data for six times longer will strengthen its products. Read More...

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Yahoo Reports Problems with Microsoft Partnership Search Revenue
Media

Yahoo Reports Problems with Microsoft Partnership Search Revenue

15y Kate Kaye

Yahoo Reports Problems with Microsoft Partnership ...

Yahoo revenue in Q1 2011 fell 24 percent as display revenue rose 6 percent. Read More...

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Yahoo Flips Decision on Data Retention Time
Search

Yahoo Flips Decision on Data Retention Time

15y Kate Kaye

Yahoo Flips Decision on Data Retention Time

The company will now keep users' search data for 18 months, reversing a 2008 decision to limit it to 90 days. Read More...

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Yahoo, Bing Search Alliance Makes No Progress in March
Data insights

Yahoo, Bing Search Alliance Makes No Progress in March

15y Jack Marshall

Yahoo, Bing Search Alliance Makes No Progress in M...

Pair loses ground versus market leader Google, when measured by share of U.S. searches. Read More...

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Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo
Data insights

Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo

15y Zachary Rodgers

Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo...

Coleman joins retargeting specialist after rat-a-tat exits from Yahoo, AOL, and HuffPo. Read More...

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Here Comes Search 3.0
Marketing

Here Comes Search 3.0

15y Jonathan Shapiro

Here Comes Search 3.0

Five trends to consider to navigate the advancing search landscape. Read More...

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Using Search Marketing to Stay Out of Bankruptcy
Paid Search

Using Search Marketing to Stay Out of Bankruptcy

15y Kevin Lee

Using Search Marketing to Stay Out of Bankruptcy

Three fatal retailer errors in search marketing and how to avoid them. Read More...

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If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Marketers?
Asia

If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Markete...

15y Adaline Lau

If Yahoo Exits JapanIf Yahoo Exits Japan, How Will...

Assessing whether business will go on as usual for marketers and users. Read More...

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Yahoo Aims for Brand Ad Dollars with New Search Feature
Paid Search

Yahoo Aims for Brand Ad Dollars with New Search Feature

15y Jack Marshall

Yahoo Aims for Brand Ad Dollars with New Search Fe...

Search Direct provides instant search info and will provide new opportunities for advertisers. Read More...

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Yahoo's Duncan Watts: Marketing to Influencers vs. Celebrities
Social

Yahoo's Duncan Watts: Marketing to Influencers vs. Celebrities

15y SES New York 2011

Yahoo's Duncan Watts: Marketing to Influencers vs....

SES New York keynote speaker discusses how messages travel on Twitter in much the same way that information was disseminated more than 50 years ago. R...

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The Ever-Evolving Inbox and the Future of E-mail Marketing
Advanced Email Marketing

The Ever-Evolving Inbox and the Future of E-mail Marketing

15y Ryan Deutsch

The Ever-Evolving Inbox and the Future of E-mail M...

With Google Priority Inbox and Smart Labels, e-mail marketers are seeing serious changes they can't afford to ignore. Read More...

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Move Over Google
Marketing

Move Over Google

15y Sean Carton

Move Over Google

Will new search company Blekko be the next Google? Only time will tell. Read More...

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Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval
Marketing

Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval

15y Amara Mastronardi

Execs & Accounts: New CEO at BuzzLogic, Yahoo ...

David Hills takes reins at BuzzLogic; IPG Media Lab fills leadership posts; another Yahoo reorg. Read More...

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