When localizing content for an international audience, be sure to consider your customer's language, the use of jargon, and correct spelling. Read Mor...
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View articleAs the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend. Read More...
View articleFord, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Read More...
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View articleHearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Read More...
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View articleOverall, total ad revenue fell 27 percent year-over-year in Q2. Read More...
View articleSEMs are buying more display media through data-driven platforms. Read More...
View articleThe firm decided to scrap the top U.S. sales position once held by Joanne Bradford. Read More...
View articleCompany says alliance is more harmful to competition than proposed 2008 deal. Read More...
View articleThe decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide. Read More...
View articleYahoo's dips in page views and user duration aren't as large as comScore previously reported. Read More...
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