TL;DR DoorDash will buy Instacart at $65 per share, an equity value of about $17 billion DoorDash’s CFO expects $500 million in net synergies in...
View articleThird-quarter sales rose 21.2% to $1.98 billion. The detail shows where growth came from, what it costs and how far tariff refunds lift the margin. Re...
View articleTL;DR More than 400 million customers used Amazon’s Alexa for Shopping in the last 12 months, with interactions up 570% Amazon added more than 1...
View articleTL;DR Oner Active opens its first store in New York’s NoHo on Saturday, November 7 The location follows Cela’s own numbers, with New York ...
View articleAds inside AI assistants are still in their early chapters. The first ChatGPT ads appeared as sponsored cards below an answer, much like the ads that ...
View articleTLDR Instagram is testing Features, a format for horizontal videos of up to 90 minutes, with select creators Reels clips lead viewers to the full vide...
View articleBefore a campaign goes live, someone in the room usually asks how customers will react. Surveys and focus groups give direct answers, but they take we...
View articleTwo years ago, the default for many brands was to buy influencer marketing one post at a time. A brand picked a creator, often by follower count or re...
View articleA customer buying a dashcam spends weeks researching, weighing footage quality against price, and picturing the one moment they might need to prove th...
View articleBlack Friday used to give shoppers a clear reason to buy NOW, and marketers could plan a holiday campaign around one weekend. That is changing as reta...
View articleNext quarter’s TikTok budget gets signed off on Friday, and the CFO wants to know how this quarter’s campaign performed. The CFO has no se...
View articleAI has made ads faster and cheaper to produce, so speed no longer sets one advertiser apart. Generic AI output now goes by a nickname, AI slop, and sh...
View articleSanthi Ramesh, chief commercial officer at Pampered Chef and founder of AI advisory firm Future Propel, tells ClickZ why AI agent deployments fail wit...
View articleMost performance marketing agencies still sell by channel. They pitch Google expertise, then Meta expertise, then a platform-by-platform menu, and lea...
View articleAI’s role in marketing has moved from helping with tasks to carrying them out. Suggestions came first, then chat, then actions, and now autonomo...
View articleWe’ve heard the same warning so many times now: AI is coming for the agency business. Every few weeks comes another prediction about how AI will repla...
View articleTelevision has always been good at creating desire. Acting on it is another matter. You see the jacket for three seconds, your spouse spots the perfec...
View articleMost media budgets die the same way. Someone in finance asks a simple question, and the person defending the spend answers a different one. The questi...
View articleMost marketing teams use AI for support work, like writing a first draft of a campaign brief, turning scattered platform exports into one performance ...
View articlePinterest has published its first Beauty Trend Report, tracking how searches for hair, makeup, nails, fragrance and skincare have moved from broad cat...
View articleMost brands treat virality like weather: unpredictable, occasionally thrilling, impossible to plan around. SharkNinja treats it like an engineering sp...
View articleGreg Owens went online to find a metal blender. Nearly an hour later, he was watching a stranger on the other side of the world power hose a driveway....
View articleEvery retailer talks about loyalty. Few want to talk about what it costs to earn it. At Shoptalk Fall’s Retail Stage, Jamil Ghani spent twenty m...
View articleEvery retailer heading into Christmas has access to the same review data, the same on-site search logs, and roughly the same handful of CRM and AI too...
View articleQ4 covers Black Friday, Cyber Monday and the holiday shopping weeks that follow, the busiest stretch of the year for retail advertisers. The U.S. Cens...
View articlePerformance marketing teams run the same ritual heading into peak: find the ad that’s proven itself, then pour the budget behind it. A winning a...
View articleA budget review runs the same way in a lot of retail marketing teams. The channel report comes back, and it favors whichever channel sits closest to t...
View article