Consumer Affairs is the new center of marketing, and the consumers it touches are much more valuable than average ones. Read More...
View articleYahoo! is using a content/ad integration with TV's 'The Apprentice' to woo CPG companies. It's touting the initiative as a next generation cross-media...
View articleAdvertiser-side behavioral targeting firm wants to fuel innovation. Read More...
View articleIf your customers are talking to you, shouldn't you listen to what they're saying? Text mining can help. Read More...
View articleThe company expands the responsibilities of its North American marketing SVP to focus on some of its most lucrative product lines. Read More...
View articleAvenue A / Razorfish launches site for Bosch Power Tools; Crosbie takes post with Critical Mention. Read More...
View articleFirst in an occasional series examining exemplary online media campaigns. Read More...
View articleThe preliminary report hails Q4 of 2004 as the fifth consecutive quarter of record breaking interactive ad spend. Read More...
View articleWould your brand's most loyal fans tattoo your logo on their arms? Read More...
View articleHow do you justify Web analytics and usability tests? What role does each play in conversion? Read More...
View articleDispute stems from a joint venture the two forged for a 2004 conference. Read More...
View articleHigher income men prefer financial sites, while women favor online entertainment. Read More...
View articlecomScore spearheads push for industry distinction between spyware and online panel software. Read More...
View articleWhat do you get when you cross anti-spam tools, affinity marketing, and search? Read More...
View articleA number of well-known industry players will serve on the board of the fledgling trade group. Read More...
View articleAKQA imports two from its London office; PointRoll promotes Clark to VP of channel development; SuperPages.ca taps AdMission. Read More...
View articleClick fraud hurts everyone, except the cheaters. Make sure the cheaters don’t win. Read More...
View articleHow can advertisers use disaggregation, user-generated keywords and the brave new world of content consumption to their advantage? Read More...
View articleProfits and revenue rose on the strength of media and affiliate marketing segments. Read More...
View articleThe cable network tries to generate some online buzz for two of its series. Read More...
View articlePurchase brings the company an alternative content model and broader ad base. Simultaneously, NY Times promotes Martin Nisenholtz to lead all digital ...
View articleIt's easier to sell more of something that's proven popular. Use the Web's automatic data-collection capabilities and viral nature to leverage this ad...
View articleTwo months ahead of schedule, SMA-UK is ready to launch. Read More...
View articleThe company has signed up four big advertisers for the 'All Things Video' program. Read More...
View articleMarketing via podcasts? Opportunities are multiplying -- at the speed of sound. Read More...
View articleIrvine returns to interactive media after a four-year absence. Read More...
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