E-Mail Appender Enters Change-of-Address Market
Media

E-Mail Appender Enters Change-of-Address Market

23y Pamela Parker

E-Mail Appender Enters Change-of-Address Market

The small but hot ECOA space gets a new competitor. Read More...

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Branding Your E-Mails, Part 1
Email

Branding Your E-Mails, Part 1

23y Martin Lindstrom

Branding Your E-Mails, Part 1

Martin offers five steps toward e-mail that reflects your brand. Read More...

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Better Content Starts Today
Media

Better Content Starts Today

23y Susan Solomon

Better Content Starts Today

Susan offers nine fresh approaches to better Web site content. Read More...

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Report: Spam Cost Corporate America $9B Last Year
Data insights

Report: Spam Cost Corporate America $9B Last Year

23y Brian Morrissey

Report: Spam Cost Corporate America $9B Last Year

Ferris Research says unwanted commercial e-mail is a huge drainon businesses, contradicting a recent survey finding spam a negligible work problem. Re...

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Ask Jeeves Bans Banners
Media

Ask Jeeves Bans Banners

23y Brian Morrissey

Ask Jeeves Bans Banners

The search company's Ask.com site has officially gone banner-free, as it concentrates on paid-placement ads to pay the bills. Read More...

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Network Associates on Anti-Spam Shopping Spree
Media

Network Associates on Anti-Spam Shopping Spree

23y Ryan Naraine

Network Associates on Anti-Spam Shopping Spree

Deersoft purchase is the first in Network Associates' plan to go shoppingfor anti-spam and content filtering technologies. Read More...

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Secure Your Competitive Advantage in 2003
Email

Secure Your Competitive Advantage in 2003

23y Barry Stamos

Secure Your Competitive Advantage in 2003

Barry offers steps to chart a strategic course for the new year. Read More...

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What Happened to Customer Service?
Marketing

What Happened to Customer Service?

23y Jeremy Lockhorn

What Happened to Customer Service?

Jeremy wants to know: Is it just him, or have most companies totally forgotten the importance of customer service? Read More...

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Balancing Preference and Persuasion
Marketing

Balancing Preference and Persuasion

23y Gary Stein

Balancing Preference and Persuasion

There are three types of online currency. What are they -- and what do you want consumers to spend on your site? Read More...

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Execs and Accounts for January 6, 2003
Media

Execs and Accounts for January 6, 2003

23y Zachary Rodgers

Execs and Accounts for January 6, 2003

Hewlett Packard consolidates its roster of worldwide interactive ad agencies; Bigfoot Interactive promotes Michael Della Penna to chief marketing offi...

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2003: What's Hot, What's Not
Marketing

2003: What's Hot, What's Not

23y Pamela Parker

2003: What's Hot, What's Not

Online is finally recovering. What sectors will grow the fastest? Read More...

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Keeping New Year's Resolutions
Analytics

Keeping New Year's Resolutions

23y Bryan Eisenberg

Keeping New Year's Resolutions

How to make good on the promises you're making yourself as we begin 2003. Read More...

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Best Buy Sponsors Film on TiVo
Media

Best Buy Sponsors Film on TiVo

23y Brian Morrissey

Best Buy Sponsors Film on TiVo

The electronics retailer continues to dabble in advertising on the DVR service, taking a cue from BMW Films with a short-movie sponsorship. Read More...

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Spam Annoyance on the Rise
Media

Spam Annoyance on the Rise

23y Brian Morrissey

Spam Annoyance on the Rise

A Harris Poll finds overwhelming support for legislation banning spam. Read More...

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2002 E-Commerce Holiday Wrap-Up
Audience

2002 E-Commerce Holiday Wrap-Up

23y Robyn Greenspan

2002 E-Commerce Holiday Wrap-Up

E-commerce racked up record numbers, but average spending took a dip. Read More...

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Execs and Accounts for January 3, 2003
Media

Execs and Accounts for January 3, 2003

23y Zachary Rodgers

Execs and Accounts for January 3, 2003

CityXpress adds Bob Silver to its board of directors; ForSaleByOwner.com hires Jeff Mindham as director of marketing; Josh Glantz joins ePrize as VP o...

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Thirteen Little Campaigns for Discovery
Media

Thirteen Little Campaigns for Discovery

23y Zachary Rodgers

Thirteen Little Campaigns for Discovery

After a year of retreat from the Web, Discovery Networks has embraced the medium once more. With the launch of 13 blitz campaigns by itraffic, the com...

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2003: Interactive Marketing Gets in the Mix
Media

2003: Interactive Marketing Gets in the Mix

23y Brian Morrissey

2003: Interactive Marketing Gets in the Mix

IAR takes a look ahead, as the industry tries to turn the corner after its two-year downturn. Read More...

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Breaking Up the Corporate IT Monopoly, Part 1
Analytics

Breaking Up the Corporate IT Monopoly, Part 1

23y Arthur O'Connor

Breaking Up the Corporate IT Monopoly, Part 1

Something's happening to the techies slaving away in your IT department. They're disappearing. Part one of a three part series. Read More...

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Media Buying Do's and Don'ts
Media

Media Buying Do's and Don'ts

23y Tessa Wegert

Media Buying Do's and Don'ts

A poorly thought-out strategy is a recipe for disaster. Find out how to avoid costly mistakes. Read More...

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Building a Better Pop-Up Ad
Media

Building a Better Pop-Up Ad

23y Gretchen Hyman

Building a Better Pop-Up Ad

Despite the current revolt by users and ISPs over the proliferation of pop-ups, the FPBA Group seeks to reinvent the wheel when it comes to in-your-fa...

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Education as a CRM Tool
Analytics

Education as a CRM Tool

23y Jack Aaronson

Education as a CRM Tool

Shorten sales cycles and create additional revenue streams. What you learn about your customers is often as valuable as what they'll learn from you. R...

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Levi's Launches Interactive Promo
Media

Levi's Launches Interactive Promo

23y Brian Morrissey

Levi's Launches Interactive Promo

The jeans maker's month-long marketing drive seeks to drive consumers to its Web site, in anticipation of a Levi's Super Bowl ad. Read More...

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An Anti-Spam Startup’s First Box
Email

An Anti-Spam Startup’s First Box

23y Ben Isaacson

An Anti-Spam Startup’s First Box

Out of Web development hothouse Austin, Texas, comes a startup called Net-Sieve offering anti-spam, anti-virus, anti-porn, and some sophisticated user...

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Digital Connexxions
Email

Digital Connexxions

23y Team ClickZ

Digital Connexxions

Digital Connexxions is a provider of online marketing solutions specializing in subscriber relationship management. Read More...

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Auditing Your E-Mail Initiatives: Five Areas to Examine
Email

Auditing Your E-Mail Initiatives: Five Areas to Examine

23y Jeanne Jennings

Auditing Your E-Mail Initiatives: Five Areas to Ex...

Pushing your e-mail efforts forward means examining your program’s strengths and weaknesses. Read More...

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Content Billers Need to Cooperate, Not Compete
Media

Content Billers Need to Cooperate, Not Compete

23y Vin Crosbie

Content Billers Need to Cooperate, Not Compete

It may be antithetical to the usual American way, but it's critical for fee-based publishing. Read More...

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