In Search of the Relevancy Figure
Search

In Search of the Relevancy Figure

23y Danny Sullivan

In Search of the Relevancy Figure

Fresh is good. Big is good. But what search engines need is a reliable relevancy metric. Read More...

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Long or Short Copy? Part 1
Marketing

Long or Short Copy? Part 1

23y Nick Usborne

Long or Short Copy? Part 1

It's the eternal question -- how long should online copy be? Nick offers some answers. Read More...

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Yahoo! Posts Profits on Marketing, Fees Growth
Media

Yahoo! Posts Profits on Marketing, Fees Growth

23y Brian Morrissey

Yahoo! Posts Profits on Marketing, Fees Growth

Marketing revenues were up 31 percent, listing and fees rose 120 percent, as the turnaround continues at the portal giant. Read More...

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Spammer Exposes Customer Data
Media

Spammer Exposes Customer Data

23y Beth Cox

Spammer Exposes Customer Data

A seller of pirated Norton software, who inundates the Net with spam touting his cheap prices, leaves open a back door to buyers' personal information...

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Execs and Accounts for January 15, 2003
Media

Execs and Accounts for January 15, 2003

23y Zachary Rodgers

Execs and Accounts for January 15, 2003

Forbes.com promotes one and hires one for East Coast sales; 24/7 Real Media signs FOX News to Open AdStream; Advertising.com picks up three clients fo...

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UK Internet Advertising Set For Significant Growth in 2003
Media

UK Internet Advertising Set For Significant Growth in 2003

23y Brian Morrissey

UK Internet Advertising Set For Significant Growth...

A British ad agency says the still-small Internet advertising industry in the United Kingdom is poised for 46 percent growth this year. Read More...

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CMOs Worldwide Shift Spending to Interactive
Media

CMOs Worldwide Shift Spending to Interactive

23y Len Ellis

CMOs Worldwide Shift Spending to Interactive

Marketers worldwide are moving to addressable, response-enabling channels. Good news -- and a major challenge. Read More...

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Espotting Offers FAST Search
Media

Espotting Offers FAST Search

23y Brian Morrissey

Espotting Offers FAST Search

The pact gives the company's affiliates access to FAST search results, in addition to Espotting's paid listings. Read More...

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Analyzing the Ethics
Analytics

Analyzing the Ethics

23y Melaney Smith

Analyzing the Ethics

Every number cruncher's been there: Speak up or shut up? Put your foot down or keep your head down? Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Pop-ups unpopularity; retailers look to cross-channel sales; Aptimus sees sunny Q4 Read More...

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Positive Signs for the Ad Industry
Ad Industry Metrics

Positive Signs for the Ad Industry

23y Robyn Greenspan

Positive Signs for the Ad Industry

Driven by corporate profits, retail sales, and consumer disposable income, the advertising industry could be poised for successive years of growth. Re...

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Overture Sees Revenues Up, Along With Acquisition Costs
Media

Overture Sees Revenues Up, Along With Acquisition Costs

23y Brian Morrissey

Overture Sees Revenues Up, Along With Acquisition ...

The paid listings company says its fourth-quarter revenue will be better than expected, but its traffic-acquisition costs will continue to creep upwar...

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Less Shatner, More Hotel Rooms
Media

Less Shatner, More Hotel Rooms

23y Brian Morrissey

Less Shatner, More Hotel Rooms

Priceline launches a new ad campaign that shifts its focus from plane tickets to hotel rooms -- and has William Shatner take a back seat. Read More...

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Targeted E-mail: From Spam to Choice, Part 1
Email

Targeted E-mail: From Spam to Choice, Part 1

23y Team ClickZ

Targeted E-mail: From Spam to Choice, Part 1

Permission-based e-mail marketing can be a valuable marketing tool if done correctly. But in the war of the email inboxes, there are many issues and c...

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Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home
Email

Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home

23y Martin Lindstrom

Branding Your E-Mails, Part 2: Find Brand Loyalty ...

Tap into loyalties of individuals and communities and shed the image of a huge impersonal brand. Read More...

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Wanna Partner?
Media

Wanna Partner?

23y Seana Mulcahy

Wanna Partner?

People spout the word 'partnership,' but what do they mean? Read More

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Why Music Stays Free
Media

Why Music Stays Free

23y Vin Crosbie

Why Music Stays Free

Don't ignore economic fundamentals when pricing online content. Read More...

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Down on the Information Farm
Marketing

Down on the Information Farm

23y Rudy Grahn

Down on the Information Farm

Are Web users smart but not smart enough? We need fewer hunter-gatherers and more farmers. Read More...

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Rising Tide Lifts E-Commerce Boats
Audience

Rising Tide Lifts E-Commerce Boats

23y ClickZ Stats Staff

Rising Tide Lifts E-Commerce Boats

An industry report finds that about 80 percent of online retailers saw revenue increases over the holidays, despite the generally dismal performance a...

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AOL Dumps Ad Agency
Media

AOL Dumps Ad Agency

23y Brian Morrissey

AOL Dumps Ad Agency

Just four days after he was named to his post, AOL's new brand marketing chief decides to end the company's relationship with Interpublic's Gotham. Re...

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The Missing ROI Metric
Marketing

The Missing ROI Metric

23y Sean Carton

The Missing ROI Metric

Why cutting online marketing budgets makes less sense now than ever. Read More...

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Execs and Accounts for January 13, 2003
Media

Execs and Accounts for January 13, 2003

23y Zachary Rodgers

Execs and Accounts for January 13, 2003

Carat Interactive names CFO Steve Andrews to the additional post of director of operations; Schering Laboratories launches a mobile campaign for Clari...

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Yahoo! Buffs Up Personals
Media

Yahoo! Buffs Up Personals

23y Brian Morrissey

Yahoo! Buffs Up Personals

With an increasing amount of its revenue coming from paid services, Yahoo! adds voice and video features to its personals section. Read More...

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The Most Important Question E-Mail Marketers Need to Answer
Email

The Most Important Question E-Mail Marketers Need to Answer

23y Paul Soltoff

The Most Important Question E-Mail Marketers Need ...

You can’t answer if you don’t know the question, but many marketers seem clueless. Read More...

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Case to Resign as AOL Time Warner Chairman
Media

Case to Resign as AOL Time Warner Chairman

23y Erin Joyce

Case to Resign as AOL Time Warner Chairman

Steve Case says the company doesn't need distractions as shareholders 'continue to focus their disappointment' on him over the company's post-merger p...

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Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct
Marketing

Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct

23y Declan Dunn

Regulating Chaos, Part 1: Adware and the Affiliate...

The new affiliate industry code of conduct: There's something in it for everyone as the industry moves to self-regulate. Read More...

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Execs and Accounts for January 10, 2003
Media

Execs and Accounts for January 10, 2003

23y Zachary Rodgers

Execs and Accounts for January 10, 2003

Overture names Ken Ross chief communications officer; Margeotes/Fertitta + Partners hires Brandon Lowitz as director of new business development Read ...

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