With increasing numbers of legitimate e-mail marketers swept up in the war on spam, the industry leaders form a coalition to protect their interests. ...
View articleMSN launches best practices road show; IBS inks Cox deal; Monster goes trucking with SuperBowl ad. Read More...
View articleDigitas names two senior execs from its U.S. business to Digitas Europe; 24/7 Real Media appoints ad veteran Valentine Zammit to its board of director...
View articleNetCreations President Michael Mayor has long advocated consumer privacy and accountability in list-building, and these stances have become more impor...
View articleA lack of time and a surfeit of self-criticism are enemies of creativity. Fight them with all you've got. Read More...
View articleThe new version adds more refinement tools and improved community listings, as it seeks a niche in the crowded search-engine space. Read More...
View articleWhy is TiVo making nice with Madison Avenue? Read More...
View articleThe gaming industry isn't playing around, evolving beyond the console to the Internet and wireless handsets. Read More...
View articleCompleting its shift to providing marketing technology, the online ad company reports slimmer revenues and a narrowed net loss. Read More...
View articleHold on to your personal information – stolen identity cases areexpected to soar through 2003. Read More...
View articleYahoo-Nielsen Internet Confidence Index takes a slight dip, but the overall outlook remains positive; broadband users are significantly more upbeat ab...
View articleAs spam gets ever more sophisticated, pure automation fails to prevent it. Vircom’s ModusMail 2.0 combines automated in-depth mail analysis with const...
View articleIf it pops up, it's a pop-up, in Pamela's way of thinking. Not everyone agrees. Read More...
View articleYou hit the 'send' button, and your campaign comes back marked 'return to sender.' Why e-mail bounces -- and what to do about it. Read More...
View articleAgency.com launches a site promoting The Make A Wish Foundation of North Texas; 24/7 Real Media picks up DirecTV and Gannett Co. as clients to Open Ad...
View articleThere are four personalities. Understanding them is mission critical. Whom does your copy speak to? Read More...
View articleAs part of its new ad campaign, the carmaker will celebrate Black History month with an inspirational manifesto on BlackPlanet.com and NissanUSA.com. ...
View articleThe paid listings giant sees the $9.5 million deal for Keylime Software buffing up its advertiser reporting tools. Read More...
View articleAgency files complaints against six operators to put brake on alleged scam artists pedaling 'worthless documents' to immigrants and scofflaws. Read Mo...
View articleResearch attributes one-quarter of European Net-influenced sales to Germany, and the figure would likely be higher with greater credit card adoption. ...
View articleDespite the popularity of pop-ups, sometimes in-your-face ads just go in one ear and out the other. Read More...
View articleSomething's happening to the techies slaving away in your IT department. They're disappearing. Part two of a three part series. Read More...
View articleUPDATE: Ending speculation over who would take over as chairman after Steve Case departs AOL Time Warner, the board of directors names CEO Richard Par...
View articleE-mail is just about direct response, right? Wrong! Read More...
View articleNow in its fourth iteration, CommuniGate Pro has been on the market for five years and continues to prove itself a worthy enterprise-level mail server...
View articleNo, we’re not talking about clearing out the 6,000 e-mails clogging your inbox in an effort to unclutter and simplify your life. Read More...
View articleA new report shows that broadband adoption escalated to 59 percentyear-over-year in 2002, with seniors leading the way. Read More...
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