Thinking of going one on one with your online customers? Being relevant is much more... relevant. Read More...
View articleTiVo, ReplayTV and new software for PCs appear to be eroding television ad-watching -- which could in turn boost newer media models. Read More...
View articleCan a Playboy Playmate use those two terms in her own site's meta tags? Can image search engines link to copyrighted work? The courts weigh in. Read M...
View articleAs the industry cranks out PC No. 1 billion, it hopes to counter current sluggish demand by tapping into emerging markets. Read More...
View articleAOL launches Circuit City, Target promotions; Tacoda receives ABCi OK; Classmates.com to launch TV show. Read More...
View articleGoogle gets another distribution deal; TMP Worldwide overhauls itsWeb presence; and the T&O Group makes a new hire. Read More...
View articleIn addition to reaffirming breakeven in fourth quarter, the company gets up to $7 million to act as a 'cushion.' Read More...
View articleThe Japanese anime series bounces "World Cup" out of the top spot ofmost popular search terms in a list that reflects the personalities ofInternet use...
View articleListen. That sound you hear? It's your customers. They're marketers. You're the target. Read More...
View articleThe firm outlines plans to double the Media Metrix panel and incorporate its own technology. Read More...
View articleChina and India were the fastest growing hardware markets in Asia in 2001, said Gartner. Read More...
View articleDid your marketing bring 'em in? Which parts worked, and which didn't? In part two of a series, how to build and use a yield model. Read More...
View articleGator fingers NYT; RedSheriff opens system to ABCi; AOL Latin America signs PC marketing deal. Read More...
View articleZiff Davis calls it quits on the seven-year-old lifestyle/culture title. Read More...
View articleEducate consumers and they'll pay for content? Wrong. The problem is the technology isn't keeping up with... the technology. Read More...
View articleNow that Jupiter's fate has been resolved, will planners and buyers have better, more accurate research tools? Read More...
View articleThink your customers are at the edge of their seats, breathless with the anticipation of your newsletter's arrival in their inboxes? Reality check: Th...
View articleIt's good news for publishers and third-party rich media vendors. Read More...
View articlePOPstick hires four to its executive team; Mara Shelby leaves Greenfield Online to join Target Research Group; Mansfield Communications opens an offic...
View articleUPDATE: In response to advocates, the agency urges portals and search engines to better disclose advertising practices -- and warns of potential legal...
View articleWith increasing demands from customers for real-time service, employeeadoption and enterprise-wide strategies take on increasing importance. Read More...
View articleAre you overlooking the fact most recipients first see email messages in a preview window? How to leverage an overlooked but key element in your campa...
View articleOver half of surfers regularly use a medium there's virtually no marketing on? That'll be over... in an instant. Read More...
View articleL90, renamed MaxWorldwide, will take over the DoubleClick Network in a deal worth up to $15.5 million. Read More...
View articleIt's taken two years, but the online advertising industry is finally ready to state its case. Read More...
View articleInformation overload? For marketers, that once meant knowing how many visitors' browsers were version 6.0 versus 6.0.1. The new generation of analytic...
View articleSpeech-centric applications are expected to have people talking about implementation. Read More...
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