The two firms say they're negotiating to renew their one-yeardistribution deal. Read More...
View articleThe big-name Web publishers 'want to slow the momentumof a competitor with a more effective advertising product,' said thecontroversial firm's CEO. Re...
View articleProfiting together is easier than playing solo. Read More...
View articleDoubleClick buys remainder of Abacus Europe; MindArrow adds append; Modem Media makes major cuts; Jupiter Media Metrix starts riding off into the suns...
View article24/7 Real Media is tapped by Online Travel Company to sell advertising, sponsorship and e-mail; Sharpe Partners names Ed Morris its first chief financ...
View articleBoogiePOP Enterprise is an enterprise-level software solution for fully automating the process of handling bounced e-mail messages. Read More...
View articleYou know an email campaign costs less than direct mail. But what about the ROI factor? Read More...
View articleGlobal Internet group says focusing on people by closing down open relays and educating users, not focusing on technologies such as spam-filtering, is...
View articleThe move will see French- and Japanese-language paid-search listings launching in coming months. Read More...
View articleIt's good news for publishers and third-party rich media vendors. Read More...
View articleEven your best friend was once a stranger. The bulk of your site's visitors aren't registered users, but anonymous browsers. How to make them want to ...
View articleEven the most skeptical advertiser can turn into a believer with a willingness to put online advertising --starting with rich media -- to the test. Re...
View articleThe number of broadband users in Singapore surged 35 percent withinsix months, said NetValue. Read More...
View articleUPDATE: WSJ, Washington Post, NYT and others say the pop-up ad firm continues its wrongdoing, despite earlier promises to play nice. Read More...
View articleSmart marketers don't ask IF they should advertise online. They ask HOW. Read More...
View articleIs your e-newsletter working? Here’s how to find out. In part one of ’Measuring Success’: quantitative metrics. Read More...
View articleThe Latino community is hitting the Internet in record numbers, and more than half are clicking onto Spanish-language sites. Read More...
View articleRewardsPlus to be first client for NewWorldIQ's CampaignIQ 2.0; Messagizer launches an e-mail campaign that uses printable barcodes; Juxt Interactive ...
View articleAdding to promising predictions about the battered Internet sector, new research finds that e-mail spending also could be on the rise. Read More...
View articleThe move retreats from a strategy set in motion with the $5.7 billion acquisition of Broadcast.com. Read More...
View articleAdding to promising predictions about the battered Internet sector, new research finds that e-mail spending also could be on the rise. Read More...
View articleLookSmart changed the way it sells its commercial Web site listings, and many are none too pleased.Now, a proposed class action lawsuit has been filed...
View articleIf the 30-second television spot is dead, can the Internet offer something more effective? Read More...
View articleACNielsen finds that Internet users -- and even non-users -- aregenerally viewing the channel with optimism. Read More...
View articleAre your email promotions based on your gut or your customers? A step-by-step guide to crafting a test versus control promotion. Read More...
View articleContinuing the discussion of attracting online seniors -- America's fastest-growing and freest-spending demographic -- to your site, Susan shares your...
View articleACNielsen finds that Internet users -- and even non-users -- are generally viewing the channel with optimism. Read More...
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