As with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beac...
View articleWill retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some m...
View articleThismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the ...
View articleDon't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of y...
View articleThere are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy pr...
View articleIn addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing o...
View articleHere are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...
View articleMobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...
View articleAs younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to ...
View articleSmart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The techno...
View articleWith the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospect...
View articleIn a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, p...
View articleTwitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Read More...
View articleThe two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. R...
View articleGoogle's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Read More...
View articlePatrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch th...
View articleA search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inco...
View articleThe online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Read More...
View articleAugmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Read More...
View articleThe platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Read More...
View articleWhile we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, un...
View articleWhat are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful? Read...
View articleTo build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable...
View articleWith new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Read More...
View articleIn order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. He...
View articleWhile 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...
View articleConsumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social pro...
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