FreeRide Launches All-Banner Site
Media

FreeRide Launches All-Banner Site

27y Beth Cox

FreeRide Launches All-Banner Site

New York city-based FreeRide, an e-commerce affinity site, haslaunched a site for advertisers that serves banner ads to people when they want to see t...

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Report: Traditional Help Wanted Outpaces Online
Media

Report: Traditional Help Wanted Outpaces Online

27y Beth Cox

Report: Traditional Help Wanted Outpaces Online

Despite the attention on the Internet as a recruitment tool, help-wantedclassified advertising is projected to be the most widely-used and effectiveve...

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Nicholson NY to Overhaul Site for The Met
Media

Nicholson NY to Overhaul Site for The Met

27y Beth Cox

Nicholson NY to Overhaul Site for The Met

Interactive agency Nicholson NY said it hasbegun work on a redesign and relaunch of TheMetropolitan Museum of Art's Web sitefor its collections, progr...

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Eyescream Surpasses '98 Billings in First Two Months of '99
Media

Eyescream Surpasses '98 Billings in First Two Months of '99

27y Beth Cox

Eyescream Surpasses '98 Billings in First Two Mont...

Portland, OR-based interactive agency eyescream interactive said it hascontracted billings for the first two months of 1999 in excess of thecompany's ...

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Think!-It's A New Medium
Marketing

Think!-It's A New Medium

27y Sean Carton

Think!-It's A New Medium

Sean admits to being a geek - loud and proud. So Scientific American gets him thinking... Read More...

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When Your Offline Business Goes Online
Marketing

When Your Offline Business Goes Online

27y Muhammad Lee

When Your Offline Business Goes Online

A local business wants to go online. And the local ISP puts up a "quickie" web site. Road to disaster? Can be, says web developer Muhammad Lee. Read M...

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ViewSonic and Yahoo! Launch Joint Campaign
Media

ViewSonic and Yahoo! Launch Joint Campaign

27y Beth Cox

ViewSonic and Yahoo! Launch Joint Campaign

ViewSonic Corp. teamed with Yahoo! to launch launches the second phase ofits global branding initiative, "ViewSonic on Top, PC Sold Separately." Read ...

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24/7 Media Network Adds 23 Sites
Media

24/7 Media Network Adds 23 Sites

27y Beth Cox

24/7 Media Network Adds 23 Sites

New York City-based 24/7 Media Inc. said that it has added 23new sites, including HomeSeekers.com, to 10 of its 21 content channels in The24/7 Network...

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Classifieds Still the Way to Hunt
Audience

Classifieds Still the Way to Hunt

27y Michael Pastore

Classifieds Still the Way to Hunt

Old-fashioned help-wanted classified advertising is projected to be the most widely used and effective means of recruiting in 1999, according to a nat...

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Softlink Plans Direct Response Campaign for VoiceLink
Media

Softlink Plans Direct Response Campaign for VoiceLink

27y Beth Cox

Softlink Plans Direct Response Campaign for VoiceL...

Santa Clara, CA-based Softlink Inc. signed with Anaheim, CA-basedCaudill & Associates Inc. to launch a national, direct response advertisingcampaign f...

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Top Newspaper Sites
Audience

Top Newspaper Sites

27y Michael Pastore

Top Newspaper Sites

The Internet Web Source, a monthly magazine covering the Web and America Online, has selected the Top 25 Newspapers on the Web. Read More...

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Cybergold Launches "Earn & Spend" Community
Media

Cybergold Launches "Earn & Spend" Community

27y Beth Cox

Cybergold Launches "Earn & Spend" Community

Berkeley, CA-based rewards marketer Cybergold Inc. launched its newmicropayment "Earn & Spend Community," calling it "the first and only place onthe W...

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Success In Any Language
Marketing

Success In Any Language

27y Bill Dunlap

Success In Any Language

If your business has not gone global, you can bet your euro dollar that your competition has a plan to get there, regardless of their geographical loc...

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Higher Ad Sales for Yahoo! Japan
Media

Higher Ad Sales for Yahoo! Japan

27y Beth Cox

Higher Ad Sales for Yahoo! Japan

Yahoo Japan Corp., ajoint venture between Yahoo! Inc. of the U.S. and Japan's Softbank Corp., saidit expects pretax profit of 270 million yen ($2.23 m...

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Top 25 Digital Media and Web Sites of February 1999
Audience

Top 25 Digital Media and Web Sites of February 1999

27y Michael Pastore

Top 25 Digital Media and Web Sites of February 199...

Here are the Top 25 Web sites for the month of February 1999 accessed from home and work according to Media Metrix. Read More...

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Order Up! Serving Up Targeted Banners
Marketing

Order Up! Serving Up Targeted Banners

27y Deborah Kania

Order Up! Serving Up Targeted Banners

CPMs are dropping, inventory is ballooning, and click-throughs are slipping...time to haul in the big guns of profile-targeted banners. Read More...

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When To Guarantee Performance
Media

When To Guarantee Performance

27y Tom Hespos

When To Guarantee Performance

What to do when clients want a guaranteed performance deal on direct response campaigns? "No agency should guarantee performance without making sure t...

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Report: Newspaper Ad Spending on the Rise
Media

Report: Newspaper Ad Spending on the Rise

27y Beth Cox

Report: Newspaper Ad Spending on the Rise

Online ad spending, projected by the Internet Advertising Bureau to be closeto $2 billion for 1998, doesn't seem to be making a dent in newspaper adsp...

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Pontiac Sponsors Contest Promo on Sportingnews.com
Media

Pontiac Sponsors Contest Promo on Sportingnews.com

27y Beth Cox

Pontiac Sponsors Contest Promo on Sportingnews.com

Pontiac is sponsoring The Sporting News Online's third annual "Beat theBracket" contest in which fans compete for trips for two to the year 2000men's ...

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TheTrip.com Changes Branding to Accommodate Marketing Plan
Media

TheTrip.com Changes Branding to Accommodate Marketing Plan

27y Beth Cox

TheTrip.com Changes Branding to Accommodate Market...

Denver based TheTrip.com, an Internettravel andinformation service for frequent travelers, launched a new branding strategythat will begin with droppi...

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Bring The Store To The Shopper
Media

Bring The Store To The Shopper

27y Di-Ann Eisnor

Bring The Store To The Shopper

Etailers are looking for love in all the right places... like in airports, hotel rooms, on street corners, on the way to work, and through mobile comm...

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February 1999 Usage Stats
Audience

February 1999 Usage Stats

27y Michael Pastore

February 1999 Usage Stats

The statistics below represent average activity for a Web user, as reported by Net Ratings Inc. Read More...

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Cable & Wireless Plans U.S. Marketing Campaign
Media

Cable & Wireless Plans U.S. Marketing Campaign

27y Beth Cox

Cable & Wireless Plans U.S. Marketing Campaign

Cable & Wireless Plc, thesecond-largest U.K.phone company, said it will boost its U.S. marketing and advertising as itseeks to add phone and Internet ...

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InfoXpress.com Launches Music Site for MFI
Media

InfoXpress.com Launches Music Site for MFI

27y Beth Cox

InfoXpress.com Launches Music Site for MFI

InfoXpress.com Inc., a privately heldInternet company that develops, markets and implements customized interactivesolutions for media companies, has l...

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Galaxy Enterprises to Acquire Impact Media LLC
Media

Galaxy Enterprises to Acquire Impact Media LLC

27y Beth Cox

Galaxy Enterprises to Acquire Impact Media LLC

Galaxy Enterprises Inc., operator of the 1,700-storefront Galaxy Mall and the MatchSite search engine, has signed aletter of intent to acquire marketi...

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Over 8 Million Germans Online
Audience

Over 8 Million Germans Online

27y Michael Pastore

Over 8 Million Germans Online

The German consulting firm GfK estimates that there are now approximately 8.4 million Germans with Internet access. More than half of these users are ...

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StarMedia Network Names Director of Sales
Media

StarMedia Network Names Director of Sales

27y Beth Cox

StarMedia Network Names Director of Sales

StarMedia Network, an online network inLatin America focused on building a global community for Spanish- andPortuguese-speaking audiences, named Liz S...

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