SmartMoney.com Signs With 2CAN Media
Media

SmartMoney.com Signs With 2CAN Media

28y Beth Cox

SmartMoney.com Signs With 2CAN Media

SmartMoney, a joint venture of The Hearst Corp. and Dow Jones, signed anexclusive online advertising representation partnership for SmartMoney.com wit...

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E-Commerce in Europe Ready to Surge
Audience

E-Commerce in Europe Ready to Surge

28y Michael Pastore

E-Commerce in Europe Ready to Surge

E-commerce revenue in Europe will surge to more than $8 billion by the year 2004, up from $35.8 million in 1997, according to a report by Frost & Sull...

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Arbitron NewMedia, Engage, Magnitude Network Ally
Media

Arbitron NewMedia, Engage, Magnitude Network Ally

28y Beth Cox

Arbitron NewMedia, Engage, Magnitude Network Ally

Arbitron NewMedia said it will work with Magnitude Network and Engage Technologies to develop its audiencemeasurement services for Internet broadcaste...

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15 Percent of UK Population Online
Audience

15 Percent of UK Population Online

28y Michael Pastore

15 Percent of UK Population Online

A study by internetTrak has found the growth of the Internet in the UK is higher than in France and Germany and is equal to the growth shown in the US...

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Internet Ad Spending to Reach $5.1 Billion, Study Says
Media

Internet Ad Spending to Reach $5.1 Billion, Study Says

28y Beth Cox

Internet Ad Spending to Reach $5.1 Billion, Study ...

Aberdeen Group issued a newreport projecting that Internet advertising spending will reach $5.1 billionby the year 2000. Read More...

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Excite Launches Promo for Its Holiday Shoppe
Media

Excite Launches Promo for Its Holiday Shoppe

28y Beth Cox

Excite Launches Promo for Its Holiday Shoppe

Excite launched asweepstakes promotion for its Holiday Shoppe e-commerce area designed forgift-givers. Read More...

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Consumers Turn Up Online Music Sales
Audience

Consumers Turn Up Online Music Sales

28y Michael Pastore

Consumers Turn Up Online Music Sales

Worldwide Internet music sales will generate $3.3 billion by the year 2004, according to a report by Market Tracking International (MTI). Read More...

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Citron Plans Print, Web Campaign
Media

Citron Plans Print, Web Campaign

28y Beth Cox

Citron Plans Print, Web Campaign

Citron Inc. in New York and London said it plans to launch both a print and anInternet advertising campaign early in the new year to attract customers...

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ONSALE/ZDTV Ads Integrate Internet and Television
Media

ONSALE/ZDTV Ads Integrate Internet and Television

28y Beth Cox

ONSALE/ZDTV Ads Integrate Internet and Television

ZDTV , an affiliate of Ziff-Davis and Internet auction house ONSALE Inc. launched television advertisingthat features technology that lets live online...

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Half of German Companies Have Positive View of Net
Audience

Half of German Companies Have Positive View of Net

28y Michael Pastore

Half of German Companies Have Positive View of Net

A joint study by Gemini Consulting and the University of Freiburg reveals how companies in German-speaking areas evaluate e-commerce. Read More...

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Net Used for Financial Research
Marketing

Net Used for Financial Research

28y Michael Pastore

Net Used for Financial Research

While over 15 million adults connected to the Internet in the US claim they have researched mortgage and equity loan rates online, only about one-thir...

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The Industry Standard Names East Coast Advertising Director
Media

The Industry Standard Names East Coast Advertising Director

28y Beth Cox

The Industry Standard Names East Coast Advertising...

IDG's The Industry Standard , anewsmagazinefocused on the Internet economy, named Jonathan W. Chalon, formerly theinternational advertising director a...

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The Economics Of Selling
Media

The Economics Of Selling

28y Janet Ryan

The Economics Of Selling

In last week's column, I recommended that you fully enable your sales team to sell, and off-load everything else to less-specialized, less-expensive e...

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G. S. Schwartz Wins Frontline Communications Account
Media

G. S. Schwartz Wins Frontline Communications Account

28y Beth Cox

G. S. Schwartz Wins Frontline Communications Accou...

Frontline Communications Corp. selected G. S. Schwartz& Co. Inc. in New York City as its public relations and investor relationsfirm. Read More...

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Fresh Fish Sold Here!
Email

Fresh Fish Sold Here!

28y Nick Usborne

Fresh Fish Sold Here!

Writers on the 'net are still trying to catch up. Read More

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Half Million Users in Israel
Audience

Half Million Users in Israel

28y Michael Pastore

Half Million Users in Israel

Israeli Science Minister Michael Eitan announced in July of 1998 that Israel had 500,000 Internet users, approximately 10 percent of the nation's popu...

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Toys R Us Banner Ranked No. 1 for Week of Nov. 1
Media

Toys R Us Banner Ranked No. 1 for Week of Nov. 1

28y Beth Cox

Toys R Us Banner Ranked No. 1 for Week of Nov. 1

Web measurement firm NetRatings said Toys R Us took lead inholiday advertising with the No. 1 slot, reaching 11.15 percent of thehousehold Web audienc...

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THINK New Ideas Posts $1.4 Million Loss
Media

THINK New Ideas Posts $1.4 Million Loss

28y Beth Cox

THINK New Ideas Posts $1.4 Million Loss

THINK New Ideas Inc. posted a net loss for its first quarter of fiscal 1999 ending Sept. 30 of $1.4million, or $0.17 per share, compared with net inco...

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Top 10 Web Properties of October 1998
Audience

Top 10 Web Properties of October 1998

28y Michael Pastore

Top 10 Web Properties of October 1998

Here are the Top 10 Web properties for the month of October 1998 ranked by unique audience according to Net Ratings Inc. A property is defined as a co...

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Media Metrix: Gateway Retains Convergence Index Lead Over Dell
Audience

Media Metrix: Gateway Retains Convergence Index Lead Over Dell

28y Michael Pastore

Media Metrix: Gateway Retains Convergence Index Le...

Gateway is holding on to its lead, while Dell Computer jumped four positions in the Media Metrix Convergence Index for the first half of 1998. [IC_ART...

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Banner Exchange Newsletter Launched
Media

Banner Exchange Newsletter Launched

28y Beth Cox

Banner Exchange Newsletter Launched

A newsletter called 'Check Box' is launching this month with the goal ofbecoming "the definitive source for news and reporting on the performance ofva...

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Television and PCs Receive Equal Time
Audience

Television and PCs Receive Equal Time

28y Michael Pastore

Television and PCs Receive Equal Time

Despite the move toward convergence of television and PCs (including the increased availability of TV tuners for PCs and driver support of TV Tuners i...

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UK Ad Bureau Plans Audience Survey
Media

UK Ad Bureau Plans Audience Survey

28y Beth Cox

UK Ad Bureau Plans Audience Survey

The UK's Internet Advertising Bureau is planning its first ever NationalAudience Survey, designed to provide online advertisers with regular andobject...

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Top 10 Web Sites for October 1998
Audience

Top 10 Web Sites for October 1998

28y Michael Pastore

Top 10 Web Sites for October 1998

According to Relevant Knowledge, the Top 10 web sites for the month of October, 1998, were as follows: Read More...

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Interactive Distributors Running EarthLink TV Spots
Media

Interactive Distributors Running EarthLink TV Spots

28y Beth Cox

Interactive Distributors Running EarthLink TV Spot...

Interactive Distributors Inc. (IDI),which uses television promotional spots to drive viewers to interest-specifice-commerce and content Web sites, con...

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UK ISP Subsciptions Rising
Audience

UK ISP Subsciptions Rising

28y Michael Pastore

UK ISP Subsciptions Rising

Recent ISP subscription figures in the UK show that there are now an estimated 1.86 million British subscribers. Read More...

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Online Trading Settles Down
Marketing

Online Trading Settles Down

28y Michael Pastore

Online Trading Settles Down

While online trading continues to grow, two industry reports indicate the market may be settling down. This is according to analysts at Credit Suisse ...

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