Denver-based cable company MediaOne launched a $4 million national advertising campaign to support its broadband Internet access service, MediaOne Exp...
View articleAutomotive Information Center (AIC) in Westborough, MA said that Volvo has signed on as the pioneer advertiser in its AutoSite content integration pro...
View articleNetscape Communications Corp. in Mountain View, CA will begin a $10 million online advertising campaign next month to promote its expanded portal Web ...
View articleTripod , a Lycos company, the Major League Baseball Players Association (MLBPA) and THINK New Ideas Inc. jointly announced an agreement that will make...
View articleder Publishing Co. in Norfolk, VA said it has completed a 12-weekcooperative advertising agreement with General Motors designed to aid GMdealers in ma...
View articleCentraal Corp. in Palo Alto, CA, creator of the RealNames System , said it is raising the price of its annual RealNames subscriptions from $40 to $100...
View articleThe Internet Advertising Bureau (IAB) said that it has begun a broad-based industry effort to develop voluntary guideline standards for audience measu...
View articleNew York City agency Kokopelli New Media launched the redesigned Web site for ADVO Inc. , which claims to be the nation's largest direct-mail marketin...
View articleMicrosoft's ad-backed e-mail service Hotmail , which now claims 18 million users, announced its support for the Smith Bill, which provides for an outr...
View articleWavePhore Inc. in Phoenix began a $2 million print and online advertising campaign to promote its new WaveTop consumer broadcasting service. Read More...
View articleAccrue Software Inc. in Sunnyvale, CA said that Washingtonpost.com and the San Jose Mercury News' Online Edition, Mercury Center , have selected Accru...
View articleDigital Impact Inc. in San Mateo, CA introduced its Merchant Mail Network, a system for highly targeted, proactive communication with existing custome...
View articleRon Goldberg, director of development at Oven Digital , had some interesting thoughts on rich media advertising in a piece on ChannelSeven's TurboAds....
View articleiVillage has launched a branding campaignwith a television advertisement and two national radio spots. Read More...
View articleR. H. Donnelley Corp. , the largestindependent marketer of Yellow Pages advertising in the U.S. and an up andcoming new media player, will separate fr...
View articleEagle River Interactive (ERI) said it hasbecome a Microsoft Certified Solution Provider (MCSP). Read More...
View articleSaltmine Creative Inc. an onlinedevelopment and design firm based in Seattle and London, said that itsmanaging partners have won the Ernst & Young Ent...
View articleLos Angeles-based Western International Media is urging theadvertising industry to get serious about the year 2000 computer problem andissued a call f...
View articleLos Angeles-based Web advertising company PennyWeb said it developed a new fraud-proof security system ensuring that its click-through program generat...
View articleNetRatings reports that the top 10 banner ads viewed during the week ending June 20 were: Read More...
View articleSan Francisco-based Adauction.com said a variety of Web publishers planto offer ad inventory in its June 25 auction, including Red Herring Online , Ma...
View articleSan Francisco-based Flycast Communications Corp. said the Flycast Open Network now provides a potential reach of 39% of the American Web audience. Rea...
View articlePasadena, CA-based GoTo.com , the search engine that allows Web sites to purchase placement within search results via a bidding process, said it has s...
View articleClassified Ventures LLC , a national online resource for local classified advertising and related information, launched a 16-city preview of NewHomeNe...
View articleEngage Technologies in Andover, MA, said seven new customers including The Password , KOZ , ImageNet , RegionOnline and AccountingNet Inc. have purcha...
View articleCentraal Corp. in Palo Alto, CA said it is seeing steady growth in subscribers to its Real Name System Internet navigation service. Read More...
View articleIndustry forecaster Robert Coen, a senior vice president at McCann-Erickson USA, is again raising his estimate of ad spending for 1998 because of cont...
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