Microsoft’s modest growth in search appears to be driven by Yahoo’s losses - not Google’s. Read More...
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View articleMajority of marketers’ social media efforts are focused on Facebook and Twitter, survey suggests. Read More...
View articleThe number of times an article is shared through social media represents the value of your information to your target audience. It also represents pot...
View articleFour examples of how mobile apps and devices are changing the way we shop. Read More...
View articleKenny, who brokered the digital ad industry’s first billion dollar deal, was thought to be a candidate to replace the holding company’s retiring CEO. ...
View articleDeal comes after e-commerce and marketing company hired digital vet Chris Saridakis away from Gannett. Read More...
View articleBass Pro Shops’ new app lets Facebook fans - and non-fans - send friends gift cards via text message and e-mail without leaving the site. Read More...
View articleThe first step to solving your online marketing problems is knowing which questions to ask and discovering the "known unknowns." Read More...
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View articleDon’t waste your prime e-mail real estate with bad content. Use a preheader and navigation to pull readers into your message. Read More...
View articleFour ways that advertisers, publishers, and technology providers are pushing forward with innovations in advertising. Read More...
View articleConvergence of vicinity-based loyalty platforms, traditional loyalty programs, mobile payment gateways, and multi-channel analytics will give companie...
View articleWith real-time, video, social network, and shopping searches now part of the mix, marketers must expand their strategies to encompass the broader ecos...
View articleRegulators will examine Apple's behavior in the mobile ad space following the FTC's scrutiny of Google's AdMob acquisition. Read More...
View articleGoogle sees a gain in usage during April thanks largely to YouTube, according to Nielsen. Read More...
View articlePlanning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in search - and estimate the...
View articleClickZ’s Kate Kaye and Jack Marshall look at some advertiser content bundled with Wired’s much-hyped iPad application. Read More...
View articleNine organizations bash Facebook’s privacy tweaks, while acknowledging CEO Mark Zuckerberg took a minor positive step. Read More...
View articleFollowing approval from the FTC, Google wastes no time in completing its acquisition of the mobile ad network. Read More...
View articleRunning today and tomorrow, ads for the retailer are the first to combine Yahoo’s rich pullover format with PointRoll’s store circular format. Read Mo...
View articleE.U. data protection officials have sent letters to Google, Yahoo and Microsoft regarding the anonymizing of users’ search data. Read More...
View articleNew hires bring sales and marketing headcount to about 35. Read More...
View article(RED) launched a coordinated video, social media, and events-based campaign to drive views of a new documentary about HIV treatments. Read More...
View articleOne campaign is targeting children and adults alike, with viral campaigns that appeal to both demographics. Read More...
View articleIf analysts can deliver on their conversion promises, isn’t it time we put our trust in them? Read More...
View articleSMS marketing has proved its worth, capturing e-mail addresses, optimizing delivery notifications, and receiving receipts on the go. Read More...
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