A look at Google's new ad formats and pricing models and what they mean for marketers. Second in a two-part series. Read More...
View articleDid you use common sense to design your landing page? Consider these best practices. Read More...
View articleWho would have thought that e-mail subject lines can still have a material impact from a branding perspective? Well they do, and here are five myths t...
View articleSpending from automotive and retail advertisers also shows strong growth, year-over-year. Read More...
View articleUPDATE: Regulatory body says Apple's acquisition of mobile ad firm Quattro influenced its decision. Read More...
View articleA hefty kill fee could turn AdMob into a formidable mobile advertising player, even without Google. Read More...
View articleOne million YouTube views are aiding Republican Dale Peterson, who three weeks ago was considered a 17:1 long-shot in his run for Alabama's agricultur...
View articleLaw firms fine-tune their marketing efforts to reach out to people and businesses harmed by the Gulf of Mexico oil spill. Read More...
View articleSeduce subscribers with samples, great content, an engaging e-mail preview, and these other tips. Read More...
View articleIn today's paid search environment, there's a myth that content targeting doesn't convert measurably for advertisers. Let's dispel that myth. Read Mor...
View articleSprint's sponsorship of today's free Wall Street Journal Online access makes the advertiser part of a long-running but exclusive club. Read More...
View articleGoogle execs emphasized the company's commitment to open platforms for advertising providers, and took a dig or two at Apple's mobile approach. Read M...
View articleA look into the social site's slippery semantics when it comes to discussing the availability of user data for marketers and data privacy. Read More...
View articleFour major mistakes of overlooking or undervaluing content in your Web development or design project. Read More...
View articleInterweaving an advertiser with a trusted site brand can be done as long as you keep creative unique, encourage interaction, and ensure content is goo...
View articleReplacing the e-mail sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social pr...
View articleA newly created role within the city's government will serve as a hub for its digital media communications efforts. Read More...
View articleWhile the social site promises to make privacy modules easier to use, important questions remain about default settings being opt-in vs. opt-out. Read...
View articleAre you taking advantage of all sources to advance your behavioral program? Read More...
View articleThe fall of MySpace. The rise of Twitter. Here is a look at the changes the past year has brought for social media. Read More...
View articleWin back your inactive subscribers by figuring out what went wrong and trying a reactivation program. Read More...
View articleMicrosoft's engine has halted growth, but witnessed clear year-over-year gains. Read More...
View articleIn its quest for display ad dominance, Yahoo has long competed with AOL, but the deal puts the firms in more direct competition than ever. Yahoo repor...
View articleFormer Yahoo exec Philip Macauley will lead the expansion. Read More...
View articleIn the race for Ted Kennedy's Massachusetts Senate seat, the failed campaign for Dem Martha Coakley did not authorize online ads until a few days befo...
View articleZynga and Facebook end their stand-off with five-year deal, while dispatching a rare press release to squelch speculation. Read More...
View articleSite aims to drive bookings by offering 3D views of 10 U.S. cities. Read More...
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