Haiti Aid Group Scrambles to Launch Campaign, But Sees Big Results
Marketing

Haiti Aid Group Scrambles to Launch Campaign, But Sees Big Results

16y Christopher Heine

Haiti Aid Group Scrambles to Launch Campaign, But ...

Digital efforts help World Vision, Red Cross raise nearly $9 million in 48 hours. Read More...

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Real Estate Spending on Web Ads to Drop Even Further in 2010
Media

Real Estate Spending on Web Ads to Drop Even Further in 2010

16y Douglas Quenqua

Real Estate Spending on Web Ads to Drop Even Furth...

Borrell report finds real estate market will continue to be a drag on Internet display sales. Read More...

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Can You Really Take Something Called Twitter Seriously?
Marketing

Can You Really Take Something Called Twitter Seriously?

16y Mike Grehan

Can You Really Take Something Called Twitter Serio...

A Twitter skeptic changes his stripes. But don't thank Ashton Kutcher. Read More...

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Insider Thinking
Paid Search

Insider Thinking

16y Andrew Goodman

Insider Thinking

Strong cognitive abilities don't automatically lead to rational behavior in online marketing and life. How to avoid being a 'cognitive miser.' Read Mo...

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Social Media -- No Casual Undertaking
Marketing

Social Media -- No Casual Undertaking

16y Robin Neifield

Social Media -- No Casual Undertaking

If you open the social media channel, you have to be ready to keep it open. Start with a plan. Read More...

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Is 2010 the Year of Conversion Rate Optimization?
Analytics

Is 2010 the Year of Conversion Rate Optimization?

16y Bryan Eisenberg

Is 2010 the Year of Conversion Rate Optimization?

Conversion rate optimization is finally on the radar of online marketers. Here's why. Read More...

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Harry Reid's Opponents on Ad Attack
Media

Harry Reid's Opponents on Ad Attack

16y Kate Kaye

Harry Reid's Opponents on Ad Attack

Talk about kickin' a man when he's down Read More

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Which Mobile OS Draws the Highest Click-Throughs?
Media

Which Mobile OS Draws the Highest Click-Throughs?

16y Zachary Rodgers

Which Mobile OS Draws the Highest Click-Throughs?

A few stories ClickZ editors are reading: Symbian OS Has Highest Mobile Click-through Rates TechCrunch December data show Symbian users click more tha...

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BuzzLogic Builds Network, Hires VP Ad Sales
Media

BuzzLogic Builds Network, Hires VP Ad Sales

16y Kate Kaye

BuzzLogic Builds Network, Hires VP Ad Sales

In its continued transition from social media monitoring firm to social media ad network, the company has hired former Google exec Peter O'Sullivan to...

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Even Critics in Congress Support Google's China Policy Shift
Media

Even Critics in Congress Support Google's China Policy Shift

16y Kate Kaye

Even Critics in Congress Support Google's China Po...

Google's announcement that it may ditch the China market has some past critics -- including House Commerce Committee Ranking Member Joe Barton -- sing...

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Yahoo Lets Search Marketers Import AdWords Campaigns
Media

Yahoo Lets Search Marketers Import AdWords Campaigns

16y Christopher Heine

Yahoo Lets Search Marketers Import AdWords Campaig...

Move is designed to make it easier for search advertisers on Google to get started on Yahoo. Read More...

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Cash-Infused Visible Technologies to Boost Global Presence
Media

Cash-Infused Visible Technologies to Boost Global Presence

16y Fred Aun

Cash-Infused Visible Technologies to Boost Global ...

Part of $22 million in new funding will be used to establish international operations. Read More...

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E-mail Marketing Lessons From Two Retailers
Email

E-mail Marketing Lessons From Two Retailers

16y Simms Jenkins

E-mail Marketing Lessons From Two Retailers

Plus, eight points to consider in this year's e-mail marketing plans. Read More...

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Is the Time Right to Join the App Fray?
Media

Is the Time Right to Join the App Fray?

16y Tessa Wegert

Is the Time Right to Join the App Fray?

Apps have the promise to become a colossal digital branding opportunity, and are worth exploring if they can be made relevant to your brand. Read More...

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If It Can Be Measured, It Can Be Optimized
Local

If It Can Be Measured, It Can Be Optimized

16y Gregg Stewart

If It Can Be Measured, It Can Be Optimized

Start reviewing the methods and manners with which you optimize your local search and other advertising efforts. Read More...

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AOL's Shashi Seth Quits After Just Three Months
Media

AOL's Shashi Seth Quits After Just Three Months

16y Zachary Rodgers

AOL's Shashi Seth Quits After Just Three Months

A veteran of Google and eBay, Seth was charged with bringing order to AOL's ramshackle family of advertising products. Read More...

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Google Creates New Role for Agency Vet
Media

Google Creates New Role for Agency Vet

16y Kate Kaye

Google Creates New Role for Agency Vet

Google has created a new managing director of agency development position and named an agency vet Torrence Boone to fill it. Read More...

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Unica Acquires Pivotal Veracity, Gains Deliverability Analytics
Media

Unica Acquires Pivotal Veracity, Gains Deliverability Analytics

16y Christopher Heine

Unica Acquires Pivotal Veracity, Gains Deliverabil...

Cash deal builds on partnership that began last summer. Read More...

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AOL Vet Bosco Joins ComScore as Head of Products
Media

AOL Vet Bosco Joins ComScore as Head of Products

16y Zachary Rodgers

AOL Vet Bosco Joins ComScore as Head of Products

Bosco is credited with leading the acquisitions of Quigo, Tacoda, and Third Screen Media. Read More...

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Mobile Buying Spree Continues as Amobee Snatches RingRing
Media

Mobile Buying Spree Continues as Amobee Snatches RingRing

16y Douglas Quenqua

Mobile Buying Spree Continues as Amobee Snatches R...

Deal is latest in a string of mobile ad network acquisitions. Read More...

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What's at Stake With Google's Threat to Withdraw From China?
Media

What's at Stake With Google's Threat to Withdraw From China?

16y Jack Marshall

What's at Stake With Google's Threat to Withdraw F...

An exec calls China revenue 'negligible,' but what happens if Google cedes the market to Baidu and other rivals? Read More...

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MySpace Promotes Friedman to SVP Ad Sales, West
Media

MySpace Promotes Friedman to SVP Ad Sales, West

16y Zachary Rodgers

MySpace Promotes Friedman to SVP Ad Sales, West

Shari Friedman has a long track record selling entertainment advertising. Read More...

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Coors Deploys Handheld Game to Bars for Super Bowl Build-up
Media

Coors Deploys Handheld Game to Bars for Super Bowl Build-up

16y Christopher Heine

Coors Deploys Handheld Game to Bars for Super Bowl...

As part of its pre-Super Bowl campaign on Saturdays and Sundays this month, the beer brand expects as many as 375 promotions in a single weekend. Read...

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Social Media All-Stars
Social

Social Media All-Stars

16y Erik Qualman

Social Media All-Stars

Twenty social media marketing gurus who deserve your attention. Read More...

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Encourage Repeat Buying With Replenishment Messages
Email

Encourage Repeat Buying With Replenishment Messages

16y Stefan Pollard

Encourage Repeat Buying With Replenishment Message...

How to deepen your relationship with customers and bring them back for that all-important repeat purchase. Read More...

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Advertising in the Attention Economy
Data insights

Advertising in the Attention Economy

16y Rob Graham

Advertising in the Attention Economy

Winning the attention of consumers has become the currency of the online world. What are you expecting to get in return for your online marketing effo...

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Covario to Phase Out Netconcepts Brand in Acquisition
Media

Covario to Phase Out Netconcepts Brand in Acquisition

16y Kate Kaye

Covario to Phase Out Netconcepts Brand in Acquisit...

Search software firm Covario's acquisition of Netconcepts promises to help clients implement Covario's SEO recommendations more readily. Read More...

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