A couple stories ClickZ's editors are reading: Omnicom Forms Unit to Oversee Digital Operations (WSJ) GE said to entertain offers for NBC GM, eBay End...
View articlePercentage of Web users who click ads plummeted 50 percent in the past two years. Read More...
View articleTwo thirds of U.S. users don't want ads targeted to them based on Web behavior, according to an academic study. Read More...
View articleRep. Rick Boucher, head of a House Subcommittee overseeing the Internet, said a bill with bipartisan support could be introduced before Congress adjou...
View articleDigital-heavy campaign marks Dutch firm 's first involvement with (RED) initiative to fight HIV/AIDS. Read More...
View articleNew name and execs for News Corp's digital unit; Appssavvy hires seven sales execs; Pereira & O'Dell hires Sree from JWT. Read More...
View articleThe practice of recycling creative assets in mobile advertising must end. Some pioneers are taking the initiative. Read More...
View articleA tool helps media buyers seek out new sites on which to advertise, assess the effectiveness of ads, and more. Read More...
View articleU.K. online ad spend has now overtaken TV, according to the Interactive Advertising Bureau's bi-annual ad spend study, released today, but some critic...
View articlePublisher-backed measurement company taps Nielsen to help create its Audience Planning System. Read More...
View articleCross-platform video ad targeting firm Visible World aligns with dynamic display ad firm Tumri to offer customization of images and voiceovers in vide...
View articleAds on Bing.com seek to educate consumers on common scams. Read More...
View articleNew tools are emerging that will bring better business insights from customer relationships and social media. Read More...
View articleWhile you can't always get what you want, your chances improve if you can clearly articulate what you want and what you don't. Read More...
View articleFive tactics to grow your e-mail file without adding to your acquisition costs. Read More...
View articleOffer global options without messing up your SEO. Read More...
View articleU.S. users streamed 41 percent more video content in August 2009 than they did during the same period in 2008. Read More...
View articleA few stories ClickZ's editors are reading: Warner, YouTube Near Deal on Music Videos (AdAge) CNN's Paid iPhone App Comes With Ads (AP) Huffington Pos...
View articleShashi Seth is tasked with, among other things, building AOL's self-serve ad platform. Read More...
View articleBrown will work closely with CEO John Battelle, who has moved to a client development role. Read More...
View articleTechnology serves ads into "dead spots" in video content. Read More...
View articleA list of people and services that should be on every online marketer's radar. Read More...
View articleTwitter, which reportedly received $100 million in venture financing, could turn on the revenue tap by offering value programs aimed at media buyers. ...
View articleGoogle is set to introduce sponsored location ads on its Maps product in Australia, following successful implementation of the ads on its Japanese sit...
View articleDeeper analytics on claimed videos could help media companies find new demographic and geographic segments for their releases. Read More...
View articleOnce chief technology officer, Michael Smith takes over operational management of the business Web site. Read More...
View articleThe economic hardships of the past year have put a harsh light on the dark side of Internet marketing, according to a study released today by MarkMoni...
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