Razorfish Aims to Simplify Touchscreen Creations
Media

Razorfish Aims to Simplify Touchscreen Creations

17y Fred Aun

Razorfish Aims to Simplify Touchscreen Creations

Software to help clients build touchscreen experiences for multiple devices and platforms. Read More...

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Lessons in Behavioral Targeting From a Dog
Data insights

Lessons in Behavioral Targeting From a Dog

17y Rob Graham

Lessons in Behavioral Targeting From a Dog

What behavioral cues should you look for in order to meet future needs of your prospects and customers? Read More...

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Consumer Shopping Engines: An Exercise in Frustration
Marketing

Consumer Shopping Engines: An Exercise in Frustration

17y Robin Neifield

Consumer Shopping Engines: An Exercise in Frustrat...

A wish list for the shopping engines. Read More...

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Holiday E-Mail Planning: Does Your Content Rule, Too?
Email

Holiday E-Mail Planning: Does Your Content Rule, Too?

17y Stefan Pollard

Holiday E-Mail Planning: Does Your Content Rule, T...

As the calendar ticks down and you ramp up for the holidays, make sure all the effort you put forth to drive those fourth-quarter sales doesn't go to ...

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Deduping Duplicate Content
Search

Deduping Duplicate Content

17y P.J. Fusco

Deduping Duplicate Content

The Web is one tangled mess of equally irrelevant content. Four quick tests to tell if duplicate content is an issue for your site. Read More...

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Twitter's Biz Stone: No Ads in 2009
Media

Twitter's Biz Stone: No Ads in 2009

17y Zachary Rodgers

Twitter's Biz Stone: No Ads in 2009

A few stories ClickZ's editors are reading: Twitter's Biz Stone: No Ads in 2009 Focus is on getting commercial accounts up and running this year Read ...

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Brightcove CEO: We're Not For Sale
Media

Brightcove CEO: We're Not For Sale

17y Zachary Rodgers

Brightcove CEO: We're Not For Sale

Video content and ad platform Brightcove apparently will not be acquired by Google or anyone else in the near future Read More...

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Yahoo to Spend 50% of Its Campaign Budget on Digital
Media

Yahoo to Spend 50% of Its Campaign Budget on Digital

17y Kate Kaye

Yahoo to Spend 50% of Its Campaign Budget on Digit...

Though much of Yahoo's hyped branding campaign will be aimed at consumers, the company hopes it results in more money from advertisers. Read More...

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With Nielsen Pact, Facebook Aims to Win Over Brands
Media

With Nielsen Pact, Facebook Aims to Win Over Brands

17y Zachary Rodgers

With Nielsen Pact, Facebook Aims to Win Over Brand...

For Facebook, the alliance could be the key to earning the trust of agencies and clients. Read More...

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AOL, Microsoft, and Yahoo Fight for Agency Attention
Media

AOL, Microsoft, and Yahoo Fight for Agency Attention

17y Kate Kaye

AOL, Microsoft, and Yahoo Fight for Agency Attenti...

The Web's top media brands and their troops have invaded New York for Advertising Week. Read More...

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Web Will Account for 15 Percent of Total Ad Spend in 2010
Media

Web Will Account for 15 Percent of Total Ad Spend in 2010

17y Douglas Quenqua

Web Will Account for 15 Percent of Total Ad Spend ...

Spending on search advertising will drive further industry growth, according to GroupM Read More...

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Execs & Accounts: Procter & Gamble, IMVU, Jivox
Media

Execs & Accounts: Procter & Gamble, IMVU, Jivox

17y ClickZ News Staff

Execs & Accounts: Procter & Gamble, IMVU, Jivox

P&G picks Strawberry Frog for Pampers account; IMVU teams up with Alloy Media + Marketing; and Jivox teams up with local media partnerships. Read More...

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What the Adobe-Omniture Deal Means
Analytics

What the Adobe-Omniture Deal Means

17y Jason Burby

What the Adobe-Omniture Deal Means

Adobe must not put its product integration interests ahead of what the rest of the market really needs. Read More...

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Online Video Advertising FAQ
Media

Online Video Advertising FAQ

17y Hollis Thomases

Online Video Advertising FAQ

What media planners want to know about online video advertising. Read More...

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Developing a Brand Content Integration Strategy
Media

Developing a Brand Content Integration Strategy

17y Christine Beardsell

Developing a Brand Content Integration Strategy

How much brand exposure within an online video is too much? Here are seven approaches to weigh. Read More...

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Mad Avenue Blues
Media

Mad Avenue Blues

17y Anna Maria Virzi

Mad Avenue Blues

If you didn't catch "Mad Avenue Blues" on YouTube when it first appeared a few months ago, it's still worth checking out. The slideshow, set to the tu...

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Brands Show Off Their Social Side at IAB's MIXX
Social

Brands Show Off Their Social Side at IAB's MIXX

17y Anna Maria Virzi

Brands Show Off Their Social Side at IAB's MIXX

Bank of America, General Mills' Betty Crocker, and Frito-Lay's Cheetos play up their social marketing efforts. Read More...

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Edelman Proposes Bill of Rights for Online Advertisers
Media

Edelman Proposes Bill of Rights for Online Advertisers

17y Zachary Rodgers

Edelman Proposes Bill of Rights for Online Adverti...

A few stories ClickZ's editors are reading: Ben Edelman Proposes Bill of Rights for Online Advertisers Everyone's favorite privacy researcher lays out...

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Ford Takes Multiple Routes in Social Media
Media

Ford Takes Multiple Routes in Social Media

17y Anna Maria Virzi

Ford Takes Multiple Routes in Social Media

At Advertising Week's OMMA, Scott Monty shares the automaker's road map for reaching consumers. Read More...

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ComScore, Omniture to Swap Audience Data
Media

ComScore, Omniture to Swap Audience Data

17y Kate Kaye

ComScore, Omniture to Swap Audience Data

The firms hope their partnership will help assuage concerns about the validity of audience data among publishers and advertisers. Read More...

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Microsoft Gives RFID Bracelets to Its 3,500 Best Friends at Ad Week
Media

Microsoft Gives RFID Bracelets to Its 3,500 Best Friends at Ad Week

17y Zachary Rodgers

Microsoft Gives RFID Bracelets to Its 3,500 Best F...

Part of ongoing B2B campaign for Microsoft Advertising brand. Read More...

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Sara Lee Social Campaign Fails to Impress
Media

Sara Lee Social Campaign Fails to Impress

17y Ken Liebeskind

Sara Lee Social Campaign Fails to Impress

Brand promotes lunch meats on social sites, but is criticized for going only halfway. Read More...

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Search's Real-Time Paradigm
Search

Search's Real-Time Paradigm

17y Mike Grehan

Search's Real-Time Paradigm

Innovators aim to cut through the nonstop chatter on Twitter. Read More...

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Seven Factors to Consider When Pricing Online TV Video
Actionable Analysis

Seven Factors to Consider When Pricing Online TV Video

17y Heidi Cohen

Seven Factors to Consider When Pricing Online TV V...

As more television content goes digital, one of the biggest marketing challenges is to figure out the right way to price it -- and determine what role...

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In a week when...
Media

In a week when...

17y Mike Grehan

In a week when...

I'm settling into my new role at Search Engine Watch, ClickZ and Search Engine Strategies Read More...

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Top 50 Internet Advertisers by Media Value, July 2009
Ad Industry Metrics

Top 50 Internet Advertisers by Media Value, July 2009

17y Jack Marshall

Top 50 Internet Advertisers by Media Value, July 2...

The top Internet advertisers by media value, provided by TNS Media Intelligence. Read More...

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Microsoft: 'Malvertising' Lawsuits Will Help Online Ad Good-Guys
Media

Microsoft: 'Malvertising' Lawsuits Will Help Online Ad Good-Guys

17y Fred Aun

Microsoft: 'Malvertising' Lawsuits Will Help Onlin...

Characterizes legal action as a stroke on behalf of online ad sellers worldwide. Read More...

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